Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
So, wouldn’t you expect a heck of a lot more corporate attention to commercial brands? Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Some companies brand exceedingly well. That’s an understatement.
Let's personalize your content