Brand Management Ethics Human Resources Management 
In the CEO Afterlife
AUGUST 6, 2013
The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. That’s an understatement.
In the CEO Afterlife
MARCH 21, 2011
The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. Human Resources.
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