In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.
In the CEO Afterlife
APRIL 28, 2012
In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
In the CEO Afterlife
APRIL 17, 2011
In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Human Resources.
leaderCommunicator
SEPTEMBER 25, 2012
They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. So, the fusion of brand and culture. What you can do.
In the CEO Afterlife
FEBRUARY 26, 2012
As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.
In the CEO Afterlife
DECEMBER 31, 2011
You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link].
In the CEO Afterlife
JULY 16, 2015
From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?
Expert insights. Personalized for you.
253 
Let's personalize your content