Brand Management Human Resources Innovation Management 
In the CEO Afterlife
APRIL 28, 2012
In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.
In the CEO Afterlife
FEBRUARY 26, 2012
As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. They leverage their financial resources. My business career is characterized with a bunch of David versus Goliath encounters.
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In the CEO Afterlife
AUGUST 1, 2011
After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. Human Resources. How’s that for visionary brilliance?
In the CEO Afterlife
JULY 24, 2011
The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. ABSOLUT could not have found a better replacement brand custodian. Human Resources.
In the CEO Afterlife
AUGUST 1, 2011
After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. Human Resources. How’s that for visionary brilliance?
In the CEO Afterlife
AUGUST 6, 2013
So, wouldn’t you expect a heck of a lot more corporate attention to commercial brands? Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Some companies brand exceedingly well. That’s an understatement.
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? In the CEO Afterlife. Main menu Home.
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