Remove Brand Management Remove Ethics Remove Marketing Remove Operations
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Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. Sales and Marketing One of the most prominent career paths within consumer non-durables is sales and marketing.

Career 78
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Poor Customer Service: The Writing is on the Wall

The Practical Leader

.” He felt customer service was well ingrained throughout his operation. The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. Most Brand Management is Misguided and Makes Things Worse.

Ethics 49
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100