Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. Sales and Marketing One of the most prominent career paths within consumer non-durables is sales and marketing. Complying with these regulations can be challenging and costly.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. .” Brand management is an inside job. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

The Practical Leader

JULY 3, 2019

The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. A deep ethic of “If you’re not serving customers directly, you need to serve those who are” must pervade the organization.

Ethics 49

Ethics Brand Management Brand Operations 49

Harvard Business Review

SEPTEMBER 6, 2011

To keep their companies in shape, managers must explain to employees what customers experience and expect. The head of marketing is typically charged with gathering market research on customers and their expectations. They don't create an ethic of being truly customer-driven. Here are three ways they can.

Process 13

Process Marketing Bottom-up Brand Management 13

Harvard Business Review

FEBRUARY 2, 2024

The author recommends five strategies for companies to maintain consumer trust during these periods: 1) If you have to increase pricing, tell customers why, 2) practice value-oriented marketing, 3) offer customer-centric pricing strategies, 4) enhance your customer support and communication, and 5) prioritize long-term relationships.

Customer Loyalty 20

Customer Loyalty Loyalty Brand Uncertainty 20

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

OCTOBER 6, 2011

Most of today's markets have all the competition they can handle. Companies looking for significant top-line growth need to find, and then focus their business on, something we have identified in our research as a " big-enough market insight ," or BEMI. This post is part of the HBR Insight Center Growing the Top Line.

Trends 12

Trends Short-term Resistance Marketing 12