Brand Management Ethics Marketing Technology 
In the CEO Afterlife
AUGUST 6, 2013
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. That’s an understatement.
Harvard Business Review
OCTOBER 6, 2011
Most of today's markets have all the competition they can handle. Companies looking for significant top-line growth need to find, and then focus their business on, something we have identified in our research as a " big-enough market insight ," or BEMI. This post is part of the HBR Insight Center Growing the Top Line.
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