In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed. You don’t need deep pockets.

Marketing 100

Marketing Brand Franchising Media 100

Great Leadership By Dan

DECEMBER 22, 2016

When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” They called, wrote, complained on Amazon, and lit up social media. Sales started cliff diving, eventually hitting 50% of prior levels. No apology necessary.

How To 120

How To Customer Loyalty Short-term PR 120

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

AUGUST 19, 2011

It’s every businessperson’s nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens. That’s the bad news.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

AUGUST 9, 2016

Every department within an organization touches the customer at some point: Customer purchase data determines which color product sells best so they know where to increase production, and finance can forecast earnings based on purchase patterns.

Marketing 9

Marketing Content Insurance Brand 9

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Finance special emphasis on block chain and Cryptocurrency. Supply chain management. Collaboration. Adaptability. Artificial Intelligence, Deep learning. Cloud computing.

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

Harvard Business Review

AUGUST 23, 2018

This is a strong model for industries like consumer packaged goods, where one person, such as a brand manager, is responsible for product development from beginning to end. Hive teams also have representatives from functions that might normally act as corporate antibodies, like legal, finance, HR, or compliance.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

OCTOBER 30, 2012

Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. Managers must speed the flow of information so that decisions can be made faster at all levels, from top to bottom. Other jobs are becoming more analytical as "big data" provides workers with more information to make decisions.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. Those are actions that princes of finance should leave to the real princes. This doesn't include the cost of the gifts others lavish on the newlyweds. The joy factor — hope and unity — is a better business theme to emphasize than the fear factor.

CEO 16

CEO Apparel GDP Audience 16

Harvard Business Review

JUNE 16, 2016

Maybe a brand manager is moved to a different department, but little else changes – the same consultants are hired, the same “best practices” are pursued – and organization itself rarely actually learns. What builds management perspectives? ” But what is truth in an ambiguous world?

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

DECEMBER 16, 2010

Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. Facebook, Foursquare, and Twitter will dramatically expand both the reach and ingenuity of their promotional partnerships.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

N2Growth Blog

JUNE 11, 2010

Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 357

Media Influence Blog Real Estate 357