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Social Media Influence | N2Growth Blog

N2Growth Blog

link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Social Media Influence [.]

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Use a Brand Council to Help Steer Strategy

Harvard Business Review

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

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