Leading Blog

AUGUST 21, 2012

Every successful business has, at its heart, a theory of the business—an underlying set of supporting objectives and a corporate philosophy that gives people a foundation on which to operate. When we ask participants in workshops, "What's your Main Thing?" He likens our concept of The Main Thing to a strong brand. "A

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Organization Mission Statement How To COO 284

Harvard Business Review

JULY 17, 2013

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. Another great example is Bruno Sarda, Sustainability Operations Director at Dell. Participants were extremely active, sharing 1,750 comments on all aspects of sustainability.

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Media Public Relations Brand Video 9

N2Growth Blog

JUNE 11, 2010

link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Social Media Influence [.]

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Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

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Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

Physicians own and operate these medical groups and hold seats on the foundation’s governing body. Although the initial funding of the ACO may come from a hospital or insurance company, the ACO repays this investment by generating an operating margin. The medical group must be owned and operated by its physicians.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

JULY 9, 2013

The primary challenge for most brands today is differentiation. Engaging a celebrity with a unique personality or point of view can help separate a brand from its competitors. Also, today''s consumers expect and even demand companies operate with greater authenticity.

Creativity 8

Creativity Brand Advertising Video 8