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The Main Thing: How to Keep Organizations Centered on What Matters Most

Leading Blog

Every successful business has, at its heart, a theory of the business—an underlying set of supporting objectives and a corporate philosophy that gives people a foundation on which to operate. When we ask participants in workshops, "What's your Main Thing?" He likens our concept of The Main Thing to a strong brand. "A

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Social Media Influence | N2Growth Blog

N2Growth Blog

Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] EC Sheedy Fascinating! I Think Not.

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Make Physicians Full Partners in Accountable Care Organizations

Harvard Business Review

For that reason we advocate an alternative: the partnership model, which relies on shared leadership among hospitals, insurance plans, and medical groups. This is the leadership structure needed to improve physician performance and overcome the tendency of doctors to try to maximize their individual compensation.

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Use a Brand Council to Help Steer Strategy

Harvard Business Review

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

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