Leading Blog

AUGUST 21, 2012

That single sentence captures the greatest challenge that executives and managers face today: keeping their people and their organizations centered on what matters most. When we ask participants in workshops, "What's your Main Thing?" Our good friend, Claude Roessiger has long experience with luxury brand management.

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Harvard Business Review

JULY 17, 2013

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. Another great example is Bruno Sarda, Sustainability Operations Director at Dell. Yet, Unilever has managed to bundle them all under one umbrella, the Unilever Sustainable Living Plan.

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Media Public Relations Brand Video 8

N2Growth Blog

JUNE 11, 2010

I created a successful language school in the 70s, the old way, of course, literally, physically knocking on corporate doors and asking to speak to the training manager. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Long road ahead.

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Media Influence Blog Real Estate 407

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

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Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

Physicians own and operate these medical groups and hold seats on the foundation’s governing body. Although the initial funding of the ACO may come from a hospital or insurance company, the ACO repays this investment by generating an operating margin. The medical group must be owned and operated by its physicians.

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Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

JULY 9, 2013

A few years ago, Timberlake joined forces with a couple of advertising executives to purchase the site, and he has been an integral part of the company''s transformation into a service that helps artists manage their brands and connect with fans. The primary challenge for most brands today is differentiation.

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Creativity Brand Advertising Video 8