N2Growth Blog

JUNE 11, 2010

I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. &# Don’t get me wrong, recognizing the value of participating in the most powerful medium on the planet by getting in the game is a good thing, but it’s an even better thing when coupled with a plan.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

JULY 9, 2013

Also, today''s consumers expect and even demand companies operate with greater authenticity. Celebrities'' ideas and insights can help companies better understand their target markets, and because celebrities are often the ones leading the trends, they can help companies anticipate cultural movements. Advertising Marketing'

Creativity 8

Creativity Brand Advertising Video 8