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Social Media Influence | N2Growth Blog

N2Growth Blog

link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Social Media Influence [.] I Think Not. mikemyatt: RT thx @ArtieDavis @MarkOOakes @words4warrio.

Media 407
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Make Physicians Full Partners in Accountable Care Organizations

Harvard Business Review

Physicians own and operate these medical groups and hold seats on the foundation’s governing body. Although the initial funding of the ACO may come from a hospital or insurance company, the ACO repays this investment by generating an operating margin. The medical group must be owned and operated by its physicians.

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Use a Brand Council to Help Steer Strategy

Harvard Business Review

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8
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Why Are So Many Celebrities Now "Creative Directors"?

Harvard Business Review

Engaging a celebrity with a unique personality or point of view can help separate a brand from its competitors. Also, today''s consumers expect and even demand companies operate with greater authenticity. Consider what the antiperspirant brand Secret did for Olympic hopeful Lindsey Van.