Remove Brand Management Remove Human Resources Remove Innovation Remove Stage-Gate
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Human Resources.

Brand 170
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Human Resources.

Brand 131
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? Human Resources.

Brand 168