Great Leadership By Dan

DECEMBER 22, 2016

We should keep quiet or the media will drag us through the mud. They called, wrote, complained on Amazon, and lit up social media. When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” People mess up.

How To 120

How To Customer Loyalty Short-term PR 120

Strategy Driven

OCTOBER 29, 2012

As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. A face-to-face talk where you ask 100 of your customers what they really think of you, and why they buy.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

FEBRUARY 1, 2013

"You're trying to create a clear association between your brand and a certain kind of feeling or a certain kind of style or a certain kind of approach," explains Jonah Sachs. The goal is to sort of announce whatever your new or slightly tweaked brand position is." A good example of this is the Pepsi campaign that aired in 2011.

Brand 8

Brand Advertising Storytelling Audience 8