Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Brand Press Release Discount Loyalty 237

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

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Brand CEO Stage-Gate Marketing 131

Strategy Driven

SEPTEMBER 24, 2021

Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. A company gains access to new markets by taking over or fusing with other businesses. Create a Strong Brand. Expansion begins internally and spreads out naturally.

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Organization Brand Word of Mouth Marketing Marketing 88

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

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Magazine Brand Article Marketing 100

In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. But after Pearson’s corporate life atop PepsiCo, he became an insightful HBR contributor, particularly with regard to innovation. Innovative companies are led by innovative leaders. Successful companies get things done, control performance, spot problems and bring in the budget.

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CEO Innovation Education Brand 133

Chartered Management Institute

SEPTEMBER 22, 2012

In our knowledge economy, what would you say your brand is all about? Seth Godin regards a brand in our modern age as a set of expectations, memories, stories and relationships, which when taken together account for the decision of our customer to buy our own product/service over our rivals. They are the ones that own it.

Brand 94

Brand Godin Guidelines Human Resources 94

Chart Your Course

OCTOBER 22, 2015

A company is a culture. As a leader or owner of a company, you help create that culture. Huge businesses like Amazon, Apple, Google, Facebook and Microsoft have brands that define a culture, and cultures that define their brands. Cities are melting pots of creativity, innovation and ambition.

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Company Bond Brand Creativity 100

In the CEO Afterlife

DECEMBER 7, 2014

A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Specialists beat generalists – always have, always will.

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Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

OCTOBER 7, 2013

But, declining bench strength guarantees that corporate boards will continue to struggle to find qualified leaders for the unique needs of their particular company or industry. She was the best person for the job, and happened to be the first woman vice president in the history of the century-old company. I was in for a shock.

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Diversity Mentor Human Resources Human Capital 200

In the CEO Afterlife

MAY 20, 2014

Culture is the state of mind that says, “These are the things that really matter in this company. Some companies thrive on innovative cultures. Zappos and Patagonia believe that culture is the brand. I spent an entire career espousing the power of creativity, and the companies I touched did very well by it.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

HR Digest

MAY 2, 2019

"Presence in the Present" As a branded company whose success depends on change management, Kellogg Company puts a premium on its internal culture. The HR Digest: Under your leadership, Kellogg Company has taken great strides in the field of diversity and inclusion (D&I). People are at the core of this strategy.

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Diversity Human Resources Globalization Automotive 81

HR Digest

APRIL 13, 2020

This is a podcast from the Society for Human Resource Management (SHRM) featuring Host Callie Zipple who is talking about getting to the C-suite, challenging boss’s ideas, and leading organizational culture, among others. The Employer Branding Podcast. The podcast features 30-45 minute episodes. The Jim Stroud Podcast.

Brand 103

Brand Trends Tips Case Study 103

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Years ago I had the displeasure of consulting for a Canadian natural gas company. acquired this misguided company. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

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Strategy CEO Marketing Strategy Human Resources 234

N2Growth Blog

AUGUST 9, 2010

You will also be competing to retain talented employees that other companies would like to lure away. What about competing against the innovation of others that could cause the obsolescence of your product or service? If you don’t have direct competition you’ll surely have indirect competition.

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Blog Brand Depreciation CEO 305

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. You’d think I’d get similar answers from the executives who work in the same company. People worry that strategy slows a company down and limits growth opportunities. Innovative. Human Resources.

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Strategy CEO Human Resources Brand 250

HR Digest

JUNE 15, 2023

On any fair day, the balancing act performed by the unsung heroes of a company – the human resources team (HR) , is quite overwhelming. For keeping the chaos at bay while handling ‘people’, listening to influential HR podcasts is recommended as an incredible professional resource.

Trends 98

Trends Talent Management Diversity Technology 98

Sales Wolf Blog

JULY 9, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  This week I've got a unique and excellent resource from Fast Company that I would like to point you to. Department of Labor Employment Standards Administration (ESA) - U.S.

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Company Human Resources Prahalad Resources 140

HR Digest

NOVEMBER 4, 2023

Amidst their country’s tech talent shortage, HP Indonesia is doing its best to focus on its employee retention instead of acquisition efforts, according to Human Resources Online. Rather than over-expending resources on attracting talent, employers should take a serious look at ways to retain employees already at the company.

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Process Attrition Trends Training 59

HR Digest

APRIL 9, 2024

In an exclusive interview with HR Digest, Trent Henry, EY’s Chief Human Resources Officer (CHRO), shares key strategies driving EY’s commitment to diversity, innovation, employee well-being, and leadership development. EY is known for its focus on innovation.

Diversity 52

Diversity Career Globalization Learning-by-Doing 52

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. The last and final display offers the brand pay-off. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

APRIL 4, 2011

I figured it best at the outset to tackle the assumption head-on by addressing the culture of corporate giants—the companies responsible for creating the preconception. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. In the CEO Afterlife. Main menu Home.

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CEO Mass Marketing Class Brand 150

Chart Your Course

JANUARY 2, 2015

So as companies, we are going to have to begin providing more activities as part of work that are going to help us build these skills, like building a team and influencing others. Also, I really believe as work continues to evolve, companies that find success will be those that know how to service their customers. ALWAYS BE LEARNING.

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Emotional Intelligence Human Resources Library Trends 100

HR Digest

MAY 6, 2021

In these challenging times, Melissa Strait , Chief People Officer at Inspire Brands, is making a herculean effort to build on the advantages of a values-driven corporate culture. The HR Digest: What is Inspire Brands’ secret sauce for being recognized as a “Great Place to Work?”

Brand 52

Brand Franchising Career Resources 52

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. While they played catch-up, we were already working on the next innovation. Human Resources. In the CEO Afterlife.

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CEO Advertising Franchising Brand 201

HR Digest

NOVEMBER 30, 2018

And aside from individuals taking this early preparation seriously, companies and organizations are expected to do much more. A forecast by American Research Company Forrester for 2019 suggests that the year will come along with many business transformations. Along with these innovations are the challenges to handle them.

Trends 72

Trends Forrester Human Resources Talent Management 72

Sales Wolf Blog

JANUARY 10, 2011

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Shawn Parr, Fast Company : 10 New Year's Resolutions for Innovative Teams Mark Stelzner, Inflexion Advisors : 2011: The Year of Reactionary HR Seth Godin's Blog : Maybe Next Year.

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Blog Ingham Human Capital Human Resources 200

HR Digest

MAY 24, 2019

Zappos’ 10 Core Values has a big part to play, as tying the culture to the goals of the company gives employees a common goal to work toward. Under the company’s self-managed environment Zapponians know what is expected of them and continue to evolve and innovate in order to achieve the desired outcome.

System 72

System Management Brand Human Resources 72

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. I suffered these disorders during that gut-wrenching time.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

HR Digest

AUGUST 1, 2019

From talent acquisition to learning and development, AI has opened new pathways of collaboration between humans and machines and is offering a helping hand to almost all aspects of human resource management. Many companies have also turned to chatbots to interact with candidates and keep them engaged.

Skills 59

Skills Human Resources Technology Career 59

LDRLB

NOVEMBER 7, 2010

It’s not often that we see a well designed study that tries to explain how a leader’s personality affects the performance of a company. As I reported here previously , there is very credible evidence that a narcissistic leader will take a company on a wild ride that won’t result in any better or worse performance.

CEO 118

CEO P&L Company Venture Capitalist 118

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to three potent armaments – strategy, creativity, and culture. You be obsessed with innovation. You be fast.

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Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

FEBRUARY 4, 2015

When you know that your company will never be the low-cost producer nor will it ever have enough cash to outspend the big cat, there’s no choice but to find other ways to skin that cat. That said, a culture that works for one company might be the kiss of death in another. This is a culture of entrepreneurial and innovative thinking.

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Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. In the CEO Afterlife. Leadership.

CEO 100

CEO Advertising Brand Creativity 100

Marshall Goldsmith

FEBRUARY 8, 2018

Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. World authority on branding and culture transformation. US News and World Report #1 Best Hospital in the United States – Fortune ‘100 Best Companies to Work For,’ 14 consecutive years.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Chart Your Course

OCTOBER 9, 2012

Optimistic employees work harder, longer and with a more innovative spirit. Optimism frames and fuels decisions, and in the modern workplace, it fosters solid work, innovation and sales. In branding, Jobs understood the power of optimism. Promote your company’s values. How can you encourage innovation?

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Chief Executive Officer Bureaucracy Motivation Innovation 185

Skip Prichard

JUNE 22, 2020

He helps companies build strong sustained revenue growth through by developing energizing office cultures. Compare these disasters (or potential failures, as Volkswagen does still have a heartbeat and the chance to turn things around) with companies that have weathered rapid growth, change, and even mergers and acquisitions.

How To 112

How To Middle Management Reputation Short-term 112

Marshall Goldsmith

JUNE 28, 2017

Whitney Johnson – Thinkers 50 award-winning Management Thinker 2015-17, Disruptive Innovation expert, author Disrupt Yourself: Putting the Power of Disruptive Innovation to Work. Miller Group of Companies Board of Directors & Executive Director of Culture, speaker, author, trainer, coach, specializes in family business.

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Executive Coaching Human Resources Magazine CEO 70