CEO Blog
DECEMBER 27, 2010
CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. I love branding. Al Ries is one of my brand heros.
Harvard Business Review
JUNE 13, 2014
Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch.
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Harvard Business Review
JULY 11, 2011
Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Meanwhile, Eric Ries, is using his new book, The Lean Startup , to experiment with the marketing principles he espouses in its pages.
Harvard Business Review
APRIL 2, 2013
Looking to develop and launch our business, we set our sights on one particular network — StockTwits. We developed a strategy to accomplish three goals across this social network: customer development, brand awareness, and traditional marketing and customer acquisition.
Harvard Business Review
MARCH 15, 2013
An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Noting more.
Leading Blog
JANUARY 26, 2018
What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad. I also like to high-point Scrabble letters in my brands if I can work them in. 302). * * * Like us on Facebook for additional leadership and personal development ideas. * * *.
Harvard Business Review
OCTOBER 1, 2012
They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business. However, in the process of unleashing this potential, leaders must make sure their innovators develop sustainability.
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