You're Not the Boss of Me

JULY 6, 2009

And, I defy anyone to put up a hand and volunteer if asked, “Okay, so who wants to fail today?” Shifting to experiment/learn perspective would most certainly take the ‘hammer’ out of the equation. Announces Social Media, Branding & Diversity Strategies" by @ bizshrink. I don’t like it.

Performance Review 40

Performance Review Learning-by-Doing Blog Hammer 40

N2Growth Blog

JULY 19, 2011

Brands have always catered to our emotions viewing them as associative triggers – the tactics I’m describing are clearly not new. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter?

Marketing 366

Marketing Tactics Brand Ethics 366

You're Not the Boss of Me

NOVEMBER 21, 2010

Budgets were cut and the Learning part of the organization dried up while the focus snapped back in line with the notion that wisdom and decisions could only come from the few and learning for the many was a luxury no one could afford. There is a proverb that says, “ If the only tool you have is a hammer, everything looks like a nail&#.

Learning Organization 56

Learning Organization Senge Organization Learning-by-Doing 56

In the CEO Afterlife

JUNE 6, 2011

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. In the CEO Afterlife. Main menu Home.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

APRIL 30, 2015

.” In subsequent pronouncements and actions, the Sage of Omaha has made clear his preference for businesses with “a moat” around them, a monopoly position or a formidable brand that spares them the necessity of constantly fighting off scrappy would-be rivals. Buffet has done quite well following his own advice.

Comparison 8

Comparison Hammer Library Learning-by-Doing 8

Harvard Business Review

OCTOBER 18, 2018

Barker had licensing deals with sports leagues to make merchandise with their logos and partnered with large brands to produce it for retail markets, and when Lance took the company over, its revenues were about £100 million. Whenever Eric had sensed tension, he’d mention the idea, but he never followed through.

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

OCTOBER 4, 2011

Up until this point the innovation was just poking along. Kids could see what was happening more clearly and they went to work on it hammer and tong. I haven't given this systematic study, so what follows is speculative. Now it was set to "broadcast.". Style grew more pronounced, sensibility better defined. It's not better.

Early Adopters 13

Early Adopters Hammer Innovation Charisma 13

Harvard Business Review

AUGUST 2, 2016

Kalanick gets the same on Didi Chuxing’s board, and Uber gets around a 20% share of the Chinese company, which will run Uber’s Chinese operation as a separate brand. The country’s first nationwide regulation of the industry was truly bad news for Uber and, if followed to the letter, bad news for the entire industry.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

OCTOBER 29, 2015

Even when they’re set up properly, avoidable mistakes often happen during implementation. A better question might be, “How much does advertising our brand name on Google AdWords increase monthly sales?” Use a big hammer. It’s not always easy to follow this second rule.

Hammer 8

Hammer Advertising How To Customer Loyalty 8

Harvard Business Review

AUGUST 11, 2014

If youre on social media, youve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. Some of these messages will resonate with followers; others wont. 3) Rotate ads frequently. The remedy here is fresh, ever-changing ad content.

Advertising 9

Advertising Media Audience Follow-up 9