Women on Business

AUGUST 1, 2012

As Google’s 20 th employee and first woman engineer, she is a “brand.” ” What is a brand anyway? ” See the difference. ” That was 18 years ago and together we have built the Ries & Ries “marketing” brand, including the publication of five books on the subject. Build a brand.

Ries 233

Ries Brand Career Hammer 233

Harvard Business Review

AUGUST 14, 2015

The Google brand is one of the most valuable brands in the world. In 2014, Interbrand placed a valuation of the brand at $107.43 billion, only trailing the Apple brand in value. A reasonable person might ask, if the Google brand is so well-known, why muddy the waters by introducing a new parent brand, Alphabet?

Brand 8

Brand Banking Apparel Strategy 8

Sales Wolf Blog

AUGUST 9, 2010

 Sadly, as the old saying goes, when a hammer is the only tool in your arsenal, you start to see every problem as a nail.  Sadly, as the old saying goes, when a hammer is the only tool in your arsenal, you start to see every problem as a nail.

Blog 124

Blog Human Resources Human Capital Talent Management 124

Harvard Business Review

MARCH 25, 2011

A steep price promotion can make consumers permanently price sensitive by lowering the reference price they expect to pay, and price promotions can distract customers from products' benefits, causing irreversible damage to brands. One circumstance in which price promotions do work is when a company introduces a product to consumers.

Innovation 15

Innovation Hammer Maslow Discount 15

Harvard Business Review

OCTOBER 31, 2011

As long as we were making, say, good hammers, culture didn't really matter. But when the corporation began to make meanings, experiences, and especially brands, well, then it was in the culture game. Most were making hammers, or they were treating more complicated products and services as if they were hammers.

Hammer 9

Hammer Fashion Brand Construction 9

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Brand-Building and Customer Connection.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

JANUARY 31, 2011

Super Bowl Sunday is a branded date on the national and even international calendar. Imagine the power of branding and owning a chunk of time — drive-a-Ford-Friday, Wal-Mart Weekend, or Main Street Monday. Owning a date. To even out the competition, losing teams get to pick talent before winning teams do.

Franchising 15

Franchising Merchandising Hammer Brand 15

Harvard Business Review

MARCH 21, 2014

In Japan, the nail that sticks out gets hammered down. Personal branding is seen as a positive way to differentiate oneself in the American workplace. I understand that personal branding is important,” executives and managers often tell us. So how can foreign professionals reconcile their values with personal branding?

Self-aware 8

Self-aware Brand Hammer Globalization 8

Harvard Business Review

FEBRUARY 8, 2011

But Spence is adamant that behind every great brand is an authentic sense of purpose — "a definitive statement about the difference you are trying to make in the world" — and a workplace with the "energy and vitality" to bring that purpose to life. And this doesn't just go for high-profile consumer brands.

Hammer 15

Hammer Construction Advertising Brand 15

Harvard Business Review

DECEMBER 7, 2011

Across all sales, we replicated our lab results: while the hammer prices of items with high initial expert appraisals soared with the number of total lots in the sale catalogue, lower-quality pieces suffered from the availability of choice.

Productivity 15

Productivity Products Retail Price 15

You're Not the Boss of Me

JULY 6, 2009

Shifting to experiment/learn perspective would most certainly take the ‘hammer’ out of the equation. Announces Social Media, Branding & Diversity Strategies" by @ bizshrink. link] LeadershipNews: A Leadership Crisis or a Branding Issue? Reply Gwyn Teatro July 7, 2009 at 3:50 pm Wouldn’t that be great?

Performance Review 40

Performance Review Learning-by-Doing Blog Hammer 40

Strategy Driven

OCTOBER 28, 2021

Small businesses that fail to do this can get hammered by unforeseen costs, go into steep debt, and potentially close completely. Many brand new small businesses struggle to hit this balance and can find cash reserves taking a hit. You’ll almost certainly need to dip into cash reserves to cover costs until you get paid.

Management 115

Management Banking Credit Scoring Discount 115

In the CEO Afterlife

JUNE 6, 2011

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. In the CEO Afterlife. Main menu Home.

Ries 122

Ries Brand Hammer Marketing Strategy 122

You're Not the Boss of Me

NOVEMBER 21, 2010

There is a proverb that says, “ If the only tool you have is a hammer, everything looks like a nail&#. Announces Social Media, Branding & Diversity Strategies" by @ bizshrink. link] LeadershipNews: A Leadership Crisis or a Branding Issue? Mental Models: are, simply put, about assumptions and biases in our thinking.

Learning Organization 56

Learning Organization Senge Organization Learning-by-Doing 56

N2Growth Blog

JULY 19, 2011

Brands have always catered to our emotions viewing them as associative triggers – the tactics I’m describing are clearly not new. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter?

Marketing 310

Marketing Tactics Brand Ethics 310

Harvard Business Review

OCTOBER 18, 2018

Barker had licensing deals with sports leagues to make merchandise with their logos and partnered with large brands to produce it for retail markets, and when Lance took the company over, its revenues were about £100 million. “Besides, lots of experts say that too many people view comp as a hammer and every problem as a nail.

Case Study 14

Case Study Team CFO Merchandising 14

Harvard Business Review

APRIL 30, 2015

.” In subsequent pronouncements and actions, the Sage of Omaha has made clear his preference for businesses with “a moat” around them, a monopoly position or a formidable brand that spares them the necessity of constantly fighting off scrappy would-be rivals. Buffet has done quite well following his own advice.

Comparison 8

Comparison Hammer Library Learning-by-Doing 8

Harvard Business Review

AUGUST 2, 2016

Kalanick gets the same on Didi Chuxing’s board, and Uber gets around a 20% share of the Chinese company, which will run Uber’s Chinese operation as a separate brand. There’s also a saying in China: “The nail that sticks up is the nail that gets hammered down.” Much of the U.S. ” Here is the takeaway.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

OCTOBER 4, 2011

Kids could see what was happening more clearly and they went to work on it hammer and tong. With this contribution, the bands started a new round of experimentation in matters of sound, style, and sensibility. Style grew more pronounced, sensibility better defined. The early adopters, often with some annoyance, gave way to later adopters.

Early Adopters 13

Early Adopters Hammer Innovation Charisma 13

Harvard Business Review

DECEMBER 19, 2014

Don’t think you’re going to sit down and hammer it out in an hour. . “There’s nothing quick or easy about crafting an effective resume,” says Jane Heifetz, a resume expert and founder of Right Resumes.

How To 15

How To Career Sample Case Study 15

Harvard Business Review

NOVEMBER 16, 2018

The same is true for lower-ticket sub-brands and product lines at aggressive price points. Understanding which are your strongest or marquee items, brands, and product lines is essential, because you could easily erode their value by over-promoting them. How does response vary across tactics (discount depths and promotion structure)?

Retail 11

Retail Discount Apparel Price 11

Harvard Business Review

OCTOBER 29, 2015

A better question might be, “How much does advertising our brand name on Google AdWords increase monthly sales?” In fact, through just such an experiment, researchers at eBay discovered that a longstanding brand-advertising strategy on Google had no effect on the rate at which paying customers visited eBay.

Hammer 8

Hammer Advertising How To Customer Loyalty 8

Harvard Business Review

AUGUST 11, 2014

Messages can even be aimed at specific brands and their respective followers, enabling businesses to go directly after the competition and its client base. Not only are engagement rates bound to plummet if you hammer users on their home turf with repetitive messaging, but you may end up losing more business than you gain.

Advertising 9

Advertising Media Audience Follow-up 9