Brand Human Resources Marketing Video 
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Brand Associations: What is Buddy About? This week, we’ll discuss the first two.
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In the CEO Afterlife
NOVEMBER 30, 2011
by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
ExactHire - Leadership
FEBRUARY 24, 2022
The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.
In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?
Women on Business
NOVEMBER 23, 2010
Check it out below and stay tuned for more videos in this series coming soon! Related posts: Part 4 of the Cash Flow Video Series for Women on Business by Susan Spencer The fourth video in Susan Spencer’s exclusive Cash Flow series.
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