CEO Insider

MARCH 23, 2021

The case for video marketing is clear. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos. Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video content.

Video 101

Video Marketing Marketing Mix Licensing 101

Strategy Driven

JANUARY 18, 2024

As we step into 2024, the landscape of e-commerce marketing continues to evolve at a rapid pace. With emerging technologies, shifting consumer behaviors, and dynamic market trends, staying ahead of the curve is more crucial than ever for online businesses.

Trends 84

Trends Marketing Supply Chain Loyalty 84

Strategy Driven

AUGUST 17, 2020

Marketing is one of the most crucial elements of growing any business, whether it’s established or brand new, big or small. Without effective marketing campaigns, all of your hard work goes to waste. The good news is, with the tremendous growth of social media and internet usage, it’s easier than ever to market your brand.

Brand 65

Brand Marketing Audience Media 65

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. What can we learn from these top digital marketers, and how do we engage and influence them? location check-ins, photos, videos). Brand Champions.

Brand 346

Brand Influence Quinn Media 346

Strategy Driven

JUNE 5, 2023

Infographic marketing will display the very best of your business. When it comes to marketing strategies, remember to keep it simple and visual. Promote your infographics to bolster your brand. It can even amplify your visibility and marketing strategies. You can use slideshows, videos, or downloadable PDFs.

Marketing 95

Marketing Tips Audience Marketing Strategy 95

Strategy Driven

NOVEMBER 30, 2021

Brand Awareness is important for increasing your company’s revenue. There are many ways to increase brand awareness, but none as effective as, Social Media Marketing: Use Social Media Platforms. There are many ways to increase brand awareness, but none as effective as, Social Media Marketing: Use Social Media Platforms.

Brand 108

Brand Media Audience Content 108

Strategy Driven

MARCH 5, 2021

Fun Marketing. Corporate videos are a fun marketing tool that can be used to initiate new staff, educate existing staff, or build brand awareness in your online community. These videos don’t have to be dry and stuffy, like the old days. Search Engines Favor Videos. Creative Brand Awareness.

Video 95

Video Productivity Products Brand 95

Strategy Driven

SEPTEMBER 26, 2020

In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

Video 129

Video Strategy ROI Marketing Strategy 129

Strategy Driven

JULY 11, 2021

Building an effective marketing strategy should be a priority for all business owners. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. So, ensuring that your brand gains online visibility should always sit at the top of your agenda. it would be crazy to ignore it.

Marketing 122

Marketing Succession Brand Affiliate Marketing 122

Strategy Driven

MAY 22, 2021

Over recent years within the United Kingdom, video production has become an effective way for brands to market themselves and tell their brand story. A lot of work and effort goes into producing a video for a business; therefore, it requires a team of talented people.

Video 74

Video Productivity Products Operations 74

Strategy Driven

OCTOBER 14, 2020

There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business. Video content is some of the best you could include on your site.

Marketing 123

Marketing Content Video Audience 123

Strategy Driven

MAY 19, 2020

We live in a world where audiences increasingly prefer to consume video over and above all other forms of media online. Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. With more than 82 percent of IP traffic now in video form, a radical shift is required. You need video to succeed online.

Video 65

Video Marketing Entrepreneur Press Release 65

Women on Business

JANUARY 31, 2014

Reader Submission advertising gender marketing women in ads' This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us.

Marketing 261

Marketing Advertising Video Brand 261

Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. My favorite is the Rock video, which you can view below.

Advertorial 159

Advertorial Video Marketing Audience 159

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

Strategy Driven

DECEMBER 28, 2022

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%. on traditional marketing.

Marketing Strategy 110

Marketing Strategy Trends Marketing B2C 110

Strategy Driven

AUGUST 30, 2021

The answer could very well be yes if you are not using effective marketing to get your message out there. The good news is you can read all about how to ensure your marketing efforts are hard-hitting as possible, in the post below. Decide on a clear branding message. Use paid social media. Pay attention to UX.

Marketing 98

Marketing Strategy Brand Media 98

Strategy Driven

FEBRUARY 26, 2021

Do you know that over 500 million videos are watched every day on YouTube? Currently, one of the most effective tools to push your brand, generate a skyrocketing ROI, and increase sales is video. Clearly, you could be missing out on a huge number of customers if you are not using video in your business. Video is popular.

Video 65

Video Audience Brand ROI 65

Strategy Driven

OCTOBER 12, 2021

Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs. There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Email marketing.

Marketing Strategy 109

Marketing Strategy Marketing Strategy Advertorial 109

Strategy Driven

JULY 16, 2021

Read as many news stories, analyst reports, sales numbers, magazines, target research and market analysis as you can. Be sure to also read up on the type of gaming equipment on the market, either to buy them for your company, or know what you’re up against. What separates brands like Apple and Google is their culture.

Video 123

Video Company Succession Development 123

Strategy Driven

DECEMBER 9, 2020

If you utilize video conferencing in a highly efficient and effective fashion, you will be able to do all of this and more on a daily basis. To find out what you must do to take full advantage of all the cutting-edge video conferencing tools out there on today’s market, be sure to read on. Strengthen your Internet connection.

Video 114

Video How To Conference Competitive Advantage 114

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

HR Digest

MAY 6, 2023

Recruiting has become increasingly challenging in today’s job market. In this guide, we will cover the latest trends in recruiting and offer practical tips and strategies for HR professionals to attract and retain the best talent in today’s competitive job market. Here are some effective recruitment strategies: 1.

Strategy 105

Strategy Marketing Reputation Diversity 105

Strategy Driven

AUGUST 16, 2021

Starting a video production company is one of the cool ways individuals can use their talent to create a stunning career. Video production involves having the right gear, but those who are new to this career choice may not know what gear they should purchase. 7 Cool Pieces of Video Production Gear. Computers and Storage.

Video 123

Video Productivity Products Follow-up 123

Strategy Driven

OCTOBER 10, 2017

Many businesses don’t consider the power of video marketing because of the huge costs involved when it comes to video production. However, video marketing has been proven to be so powerful these days that even the smaller businesses that don’t have video production in their budgets are now jumping on the bandwagon.

Video 51

Video Marketing Power ROI 51

Strategy Driven

MARCH 2, 2021

Using videos as part of your training resources is a no brainer in this day and age. Videos can be a great way to increase the retention of information by trainees; in some cases, up to 90% of the information compared to written text alone. Script and Storyboard Your Training Videos. Stick to One Topic.

Video 65

Video Training How To Film 65

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market. builds brand viewership.

Brand 99

Brand Storytelling Media Company 99

Strategy Driven

OCTOBER 24, 2023

Succeeding as a driving instructor in the UK’s competitive market relies heavily on building a loyal student base through referrals and reputation. Create a Memorable Brand Identity Implement cohesive visual branding on your car, website, apparel, and materials that instantly stick in customers’ minds and differentiates your business.

Apparel 98

Apparel Price Video Brand 98

Strategy Driven

SEPTEMBER 15, 2023

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. This shift to digital signage has opened up new possibilities for marketers, allowing them to target specific audiences, measure campaign effectiveness, and deliver personalized messages in real-time.

Advertising 112

Advertising Power Audience Brand 112

Strategy Driven

JANUARY 27, 2021

Many companies in the United States spend a decent chunk of their funds on marketing. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.

Marketing 73

Marketing Efficiency Company Word of Mouth Marketing 73

Strategy Driven

OCTOBER 18, 2019

Brand awareness is crucial to any business, particularly when launching a new product or service. Hence why you must focus on brand awareness in your marketing campaigns and consider innovative ways to introduce customers to your products and services. Their posts need to be relevant to your brand and align with your values.

Brand 50

Brand Strategy Video Engineering 50

Strategy Driven

JULY 2, 2017

Good marketing can be the difference between a company that is just surviving and one that is flourishing. So, it may sound a little basic to include color into your marketing materials, but it really isn’t. So, it may sound a little basic to include color into your marketing materials, but it really isn’t.

Brand 50

Brand Marketing Power Content 50

Strategy Driven

JANUARY 28, 2021

If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy. Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Keep reading to learn the top benefits of online marketing. Gain New Clients.

Marketing 67

Marketing Marketing Strategy Brand Advertising 67

Let's Grow Leaders

MAY 18, 2017

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. If not, check out this video to see how it can make your experience even better. They effectively close up shop.

Education 180

Education Marketing Case Study Entrepreneur 180

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. So customers drift away while marketing spends more money to attract more customers. Brand management is an inside job.

Brand 94

Brand Power Brand Management Conference 94

Strategy Driven

MAY 15, 2020

Are you looking to improve your brand reputation? Brand reputation has a direct impact on the success of a company. After all, a consumer will always opt for a brand with a good reputation as opposed to one which is not perceived well by others. Have A Professional Video Made. Stand For Something.

Reputation 75

Reputation Brand Strategy Film 75

Strategy Driven

JANUARY 13, 2021

The benefits are far-reaching, too, where social media marketing techniques like influencer and affiliate marketing measures help to improve the success of business. Here is an explanation of social media platforms and four ways social media marketing can benefit your small business. Interested in how you can start?

Retail 89

Retail Media Affiliate Marketing Marketing 89