N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

HR Digest

FEBRUARY 7, 2022

Moreover, employees are increasingly doing self-learning with the availability of YouTube videos, massive open learning courses (MOOCs), and other resources. The labor market is skewed in favor of the employee. Companies are very aware of their brand image as employers. Such partnerships can provide endorsement for the brand.

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Efficiency Operations Training Diversity 105

N2Growth Blog

NOVEMBER 4, 2010

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

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Blog Marketing Succession Brand 303

Strategy Driven

NOVEMBER 25, 2019

This is where hotel marketing comes to the fore, because it includes a range of strategies that can be combined into one cohesive marketing campaign. These strategies include internet marketing, social media marketing and email marketing, but basically it’s all about understanding how to make your hotel stand out from the competition.

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Hotels Marketing Tips Audience 66

Strategy Driven

APRIL 27, 2020

Nowadays, many businesses focus their marketing and promotional budgets on digital marketing methods. This is entirely understandable given how much time the average person spends online each day , but that doesn’t mean that offline marketing should be relegated to the past. Sponsorship. Networking.

Marketing 91

Marketing PR Audience Tools 91

Strategy Driven

JUNE 15, 2020

Operating under tight budgets makes it almost impossible for startup owners to set aside a marketing budget. Often, the marketing gets the axe because startups are caught in a dire financial balancing act. In this post, you will learn that there’s no need to spend a fortune to effectively market your startup.

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Budgeting Marketing Audience Marketing Strategy 65

N2Growth Blog

AUGUST 1, 2010

Rohit made a laudable attempt to bring some clarity to the topic by sharing his observations about the practice of personal branding while justly defending Scott, however I don’t think he went quite far enough. Not that Scott needs me to come to his defense, but he is a professional in the truest sense of the word.

Brand 353

Brand Blog Reputation Media 353

Strategy Driven

MAY 15, 2020

Are you looking to improve your brand reputation? Brand reputation has a direct impact on the success of a company. After all, a consumer will always opt for a brand with a good reputation as opposed to one which is not perceived well by others. In addition to doing your bit, this could help to reduce your operating costs, too.

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Reputation Brand Strategy Film 75

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Marketing Content Audience Brand 105

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

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Brand Blog How To Public Relations 271

Strategy Driven

MARCH 24, 2021

Now, however, these are some of the most prominent forces shaping digital marketing. These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. There’s no doubt that the upheaval of 2020 helped accelerate some changes that the marketing world was already seeing.

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Marketing ROI Content Marketing Strategy 74

Strategy Driven

FEBRUARY 22, 2023

Live Video Streaming Live video streaming provides an engaging way for businesses to connect with customers, giving them a firsthand look into the operations of the business. Marketing Strategies Technology can also help businesses create effective marketing strategies.

Technology 114

Technology Entrepreneur Customer Loyalty Audience 114

In the CEO Afterlife

JULY 23, 2012

Since the heyday of packaged goods marketing in the 60’s, nothing has impacted the art and science of branding more than the social media tsunami. Who would have thought that brand promises broadcasted to the masses would be trumped by conversations between the manufacturer, their brand and the individual consumer.

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Media Brand Self-aware Case Study 241

Strategy Driven

AUGUST 12, 2021

Today you can find a brand new world of influencers come out of Instagram. People who have seen Instagram influencers before state that the power of images and videos overcomes any difficulty in language and location. That is included in the mainstream marketing abilities and gives us more incentives to attract followers online.

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Audience Incentives Video Marketing 132

Strategy Driven

OCTOBER 29, 2020

It makes sense from a business perspective because outsourc-ing allows you to use experts to handle certain aspects of the business operation without the need to pay a full salary and other employee costs. Use Video Marketing. Influencer Marketing. Accounting. Social media management. Be Environmentally Friendly.

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Outsourcing Video Trends Marketing 123

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

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Brand Examples Career Godin 68

Skip Prichard

MARCH 3, 2021

That’s why we pay close attention to social media where we can see the video for ourselves. That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. Experts are more important to your brand than fans are.

Brand 119

Brand Storytelling Trends Content 119

Strategy Driven

SEPTEMBER 2, 2021

Above all else, they should share your enthusiasm for the brand. From here, you can ensure that SEO , ad placements, and other marketing tools are built to reach the right people. Conversely, if you try to reach everyone, your brand will become bland. Videos are great because viewers retain more of the brand message too.

Brand 119

Brand Audience USP B2C 119

Strategy Driven

FEBRUARY 10, 2021

The advent of the internet and better devices has impacted the way people interact and how businesses operate. It’s easy to browse the internet, play games, interact on social media, or video call using this smart technology. This is an impeccable digital marketing strategy that has worked miracles for many businesses.

Wireless 76

Wireless Video How To Marketing 76

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Well actually, no it’s not.

Blog 305

Blog Brand Depreciation CEO 305

Strategy Driven

OCTOBER 11, 2021

If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Therefore, we recommend you sketch out a comprehensive picture of how you will promote your business even before commencing operations.

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Webinar Marketing Strategy USP Document 121

Strategy Driven

OCTOBER 31, 2021

Established and Trusted Brands. Digital products include video game codes, eBooks, software licenses, video or music, and website memberships. This means a user cannot access their video game code until payment has been processed. For example, ACH or card payments might take time to clear. Meeting Expectations.

System 113

System Productivity Products Efficiency 113

Strategy Driven

MAY 12, 2021

According to Market Analysts, the Global 3D displays market is expected to grow by double digits with market size of over $100 billion in the next 5 years. Several display technologies including LED, OLED, and LCD serve this particular market. Volumetric Video Displays. Display Technologies That Enable The Trend.

Technology 104

Technology Content Video Globalization 104

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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CEO Advertising Brand Marketing Strategy 242

N2Growth Blog

NOVEMBER 16, 2010

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

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Blog Leadership Depreciation Brand 366

N2Growth Blog

DECEMBER 1, 2010

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Contrast this with the feelings you have when you hear an awful sound-bite that makes a leader look either uninformed or unintelligent.

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Blog Audience Brand Influence 320

Women on Business

JANUARY 18, 2013

If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. Or, big execution. Your website.

Public Relations 255

Public Relations Media PR Bottom-up 255

N2Growth Blog

MARCH 18, 2010

Also, a common response is to confuse a sales engine, fulfillment process, operational process, technology platform, or any number of other areas as business models, where this is not the case. Furthermore, a business plan, strategic plan, marketing plan, capital formation plan, exit plan, etc., are also not business models.

Business Model 269

Business Model Blog Brand Depreciation 269

N2Growth Blog

JANUARY 3, 2011

Quite to the contrary; there are few things that require as much fluidity as effectively growing revenue, increasing profit and driving brand equity. They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline.

Restructuring 305

Restructuring Blog CEO Brand 305

Strategy Driven

JANUARY 29, 2021

Whether utilizing instant messaging, video conferencing, or campaign tracking, apps like GoToMeeting and Slack have all been heavily downloaded and integrated into remote work environments. Project management is an essential part of any brand, for example, but proper communication with employees is necessary to steady productivity.

Positioning 112

Positioning Long-term Short-term Video 112

N2Growth Blog

AUGUST 23, 2010

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. Is your rubber-band stretched so tight that it’s about to snap?

Blog 419

Blog Leadership Brand Depreciation 419

N2Growth Blog

OCTOBER 7, 2010

Whether constructing, deconstructing, or smashing brands, Martin’s understanding of branding goes far deeper than the tired noise you typically hear from brand agencies. My favorite quote from Martin was: “ great brands are emotional bookmarks.&# Love to receive your thoughts.

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Blog Blue Ocean Strategy Collins Video 353

N2Growth Blog

JUNE 14, 2010

While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities.

Business Model 361

Business Model Blog Disruptive Innovation Brand 361

N2Growth Blog

OCTOBER 28, 2010

Rarely will you come across a static opportunity in the sense that it will stand idle and wait for you to act…Significant opportunities are not only scarce, but they typically operate on the principal of diminishing returns. So much so, that if you don’t think timing is everything - think again.

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Blog Leadership Self-aware Crisis 418

CO2

AUGUST 31, 2010

Notice when you watch the video the ability to put hyperlinks embedded in the video. The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. Pulse Meme Feed What Is Your Brand Against? I bet the book is great too. Technology and its role in travel 2.0

Marketing 74

Marketing How To Executive Coaching Strategic Planning 74

Strategy Driven

JULY 23, 2020

Your business relies on maximum productivity at every level, whether it’s planning your marketing campaigns or improving your customer service. Infusionsoft is a top marketing solution, designed to help you deliver highly effective campaigns. The platform offers solutions for CRM, marketing automation and e-commerce.

Software 65

Software Productivity Products CRM 65

Strategy Driven

JUNE 10, 2019

Even if you are the most successful brand in your industry, you can be sure that the competition will be looking for innovative ways to grow and knock you off of your perch. This can be particularly effective if you are scaling into areas with less competition as it can be much easier to dominate the local market. Ramp Up Marketing.

Industry 51

Industry Customer Loyalty How To Loyalty 51