N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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Brand Brand Management Blog Media 382

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

Strategy Driven

JANUARY 4, 2021

Market share and thus positioning has become paramount, as those that fall by the wayside, leave openings to be filled. But just how do you regain lost ground or perhaps, capitalize on a hole in the market? Business blogs are the main way brands stay relevant in today’s fast-paced social media environment. Dog eat dog.

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Marketing Positioning How To Supply Chain 123

Strategy Driven

SEPTEMBER 15, 2023

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. This shift to digital signage has opened up new possibilities for marketers, allowing them to target specific audiences, measure campaign effectiveness, and deliver personalized messages in real-time.

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Advertising Power Audience Brand 115

Strategy Driven

APRIL 9, 2020

Marketing is one of the most dynamic fields in the world, and one that changes every day. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. Shoppable Post. A More Demanding Job Marketplace. Data analytics.

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Trends Marketing Content Audience 123

N2Growth Blog

NOVEMBER 4, 2010

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

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Blog Marketing Succession Brand 303

Strategy Driven

JULY 21, 2020

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. Surprisingly, the new decade brings a whole bunch of new competitive marketing strategies.

Marketing Strategy 68

Marketing Strategy Marketing Strategy Audience 68

N2Growth Blog

AUGUST 1, 2010

Rohit made a laudable attempt to bring some clarity to the topic by sharing his observations about the practice of personal branding while justly defending Scott, however I don’t think he went quite far enough. Not that Scott needs me to come to his defense, but he is a professional in the truest sense of the word.

Brand 353

Brand Blog Reputation Media 353

Strategy Driven

OCTOBER 18, 2019

Brand awareness is crucial to any business, particularly when launching a new product or service. Hence why you must focus on brand awareness in your marketing campaigns and consider innovative ways to introduce customers to your products and services. Use video marketing. Collaborate with influencers.

Brand 50

Brand Strategy Video Engineering 50

N2Growth Blog

JANUARY 13, 2011

As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.

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Blog Innovation Brand Strategic Planning 413

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Marketing Content Audience Brand 105

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

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Brand Blog How To Public Relations 271

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. So customers drift away while marketing spends more money to attract more customers. Brand management is an inside job.

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Brand Power Brand Management Conference 94

Strategy Driven

JUNE 15, 2020

Operating under tight budgets makes it almost impossible for startup owners to set aside a marketing budget. Often, the marketing gets the axe because startups are caught in a dire financial balancing act. In this post, you will learn that there’s no need to spend a fortune to effectively market your startup. SMS Marketing.

Budgeting 65

Budgeting Marketing Audience Marketing Strategy 65

Strategy Driven

FEBRUARY 22, 2023

Through various innovations, businesses can respond quickly to customer inquiries without the need for additional staff or resources. Live Video Streaming Live video streaming provides an engaging way for businesses to connect with customers, giving them a firsthand look into the operations of the business.

Technology 113

Technology Entrepreneur Customer Loyalty Audience 113

Strategy Driven

MARCH 20, 2020

Marketing is one of the top ways in which you can promote your business. Being able to create an effective marketing strategy can make or break your brand: a good one can bring in new customers, while a bad one can mean you’re being spoken about for all the wrong reasons. It’s a bit different. It can help with 3D thinking.

Marketing Strategy 82

Marketing Strategy Marketing Real Estate Strategy 82

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Think differently about video. Change creates opportunity.

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Storytelling Marketing Audience Objective 51

Strategy Driven

OCTOBER 29, 2021

Just take a look at laptops, tablets, mobile phones, and other handheld devices, which were all possible thanks to display technology innovation. Display innovation can also be found in factory equipment, oil rigs, trains, trucks and boats and airplanes. Other unique display applications include displays embedded in a credit card.

Technology 119

Technology Innovation Industry Sharpe 119

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

Strategy Driven

NOVEMBER 10, 2017

Every law firm needs to develop an effective marketing strategy to compete with rival firms. Yet, you might not know where to start when building a professional, trustworthy brand. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns. A Professional Logo.

Marketing 51

Marketing Video Marketing Strategy Advertising 51

In the CEO Afterlife

JULY 23, 2012

Since the heyday of packaged goods marketing in the 60’s, nothing has impacted the art and science of branding more than the social media tsunami. Who would have thought that brand promises broadcasted to the masses would be trumped by conversations between the manufacturer, their brand and the individual consumer.

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Media Brand Self-aware Case Study 241

N2Growth Blog

DECEMBER 26, 2023

They are no longer responsible for managing risk but also for driving innovation, enhancing customer experiences, and achieving sustainable growth. This includes understanding market trends, anticipating risks, and crafting effective risk management strategies.

Insurance 235

Insurance Execution Long-term Diversity 235

Kevin Eikenberry

OCTOBER 18, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Brand New Resources for New and Longtime Leaders by Kevin Eikenberry on October 18, 2010 in Leadership , Learning In early 2011 my next book, co-authored with Guy Harris, will be published. Join us now for fr’ee !

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Resources Brand Performance Review Open-book 181

Strategy Driven

OCTOBER 29, 2020

This makes it a cost-effective option and could allow you to scale up with ease, and there are many areas that you can outsource, such as: Digital marketing. Use Video Marketing. Video marketing is a highly popular and effective ways to promote your business and can be much more engaging than other formats.

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Outsourcing Video Trends Marketing 123

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68

Brand Examples Career Godin 68

N2Growth Blog

JUNE 14, 2010

While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities. So why do so many established and often well managed companies struggle with disruptive innovation?

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Business Model Blog Disruptive Innovation Brand 361

Strategy Driven

APRIL 18, 2019

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019. Conversely, only 39% of B2B marketers said that they had one. Improve the Way you Distribute.

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Content Marketing How To Audience 50

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. My favorite quote from Martin was: “ great brands are emotional bookmarks.&# Just about every statement that passed his lips was quotable.

Blog 353

Blog Blue Ocean Strategy Collins Video 353

N2Growth Blog

NOVEMBER 16, 2010

Influence Dealing with Tough Times The Lost Art of Brevity The Leadership Vacuum Shut-up & Listen Stop Selling and Add Value Social Media Influence The Influence Factor Ideas Dont Equal Innovation Indispensable? I Think Not. Whos Reading N2growth Twitter Updates mikemyatt: Poor work requries a lot of explanation beca.

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Blog Leadership Depreciation Brand 366

Strategy Driven

SEPTEMBER 14, 2021

The modern business world is becoming increasingly dependent on the digital market. It’s more efficient than the traditional market and allows businesses to connect to the entire world instantly. The main reason behind this is the fierce competition in the digital market. Build a Website.

Metrics 126

Metrics Competitive Advantage Audience Media 126

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. What about competing against the innovation of others that could cause the obsolescence of your product or service?

Blog 305

Blog Brand Depreciation CEO 305

Lead on Purpose

JUNE 17, 2009

Read David’s post Positioning magic at the top end of the market. The video about Steve is also well worth watching. Filed under: Market-driven Tagged: | David Meerman Scott , positioning , Steve Cohen , success « Does your firm have the wrong type of leaders?

Brand 100

Brand Taylorism Taylor Godin 100

Skip Prichard

JULY 22, 2019

Innovation Capital. And one of the most overlooked reasons for entrepreneurial failure is innovation capital. That’s why I enjoyed talking with Jeff Dyer who, along with Nathan Furr and Curtis Lefrandt, wrote a new book, Innovation Capital: How to Compete and Win Like the World’s Innovative Leaders. Satya Nadella.

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Innovation Social Capital Reputation How To 82

In the CEO Afterlife

APRIL 22, 2015

New Coke lasted 79 days before the original formula returned to the market. Leaders ought to be wary about bringing change to vibrant cultures, the positioning of brands, and effective business models. I consider Google a tier-one innovator. When Should a Brand’s Positioning Change? So does core brand positioning.

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Brand Core Competence Retail Advertising 100

N2Growth Blog

JANUARY 3, 2011

If change and innovation weren’t key contributors to sustainable success, and the enterprise could just run on auto-pilot, you could replace the CEO with a General Manager. Quite to the contrary; there are few things that require as much fluidity as effectively growing revenue, increasing profit and driving brand equity.

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Restructuring Blog CEO Brand 305

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit. Main menu Home.

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CEO Company Rogers Human Resources 242

N2Growth Blog

NOVEMBER 3, 2010

Registration for this free online event will not only give you access to my video, but also presentations featuring some of today’s leading influencers. I decided that rather than use an off the shelf presentation that I’d crowdsource the topic for my video from comments submitted via the blog.

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Influence Blog Leadership Video 359