N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

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In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

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The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

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N2Growth Blog

APRIL 7, 2011

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).

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In the CEO Afterlife

JULY 23, 2012

Since the heyday of packaged goods marketing in the 60’s, nothing has impacted the art and science of branding more than the social media tsunami. Who would have thought that brand promises broadcasted to the masses would be trumped by conversations between the manufacturer, their brand and the individual consumer.

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Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

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Leading Blog

NOVEMBER 22, 2019

Benefits of Empathetic Leadership. When you start to explore the benefits of empathetic leadership on a deeper level, it becomes difficult to see empathy as anything other than essential for competent leadership. But it’s clear that empathy is a core leadership skill. Still, a sea change like this is hard-won.

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N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. Balance is the key to success; N2Growth , believes that innovation and strategy must come together for businesses to enjoy sustainable growth and maintain customer satisfaction. Digital transformation starts at a strategic level with leadership being committed to change.

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N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

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N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside.

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N2Growth Blog

JUNE 11, 2010

I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots.

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N2Growth Blog

JANUARY 13, 2011

As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.

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N2Growth Blog

AUGUST 1, 2010

Rohit made a laudable attempt to bring some clarity to the topic by sharing his observations about the practice of personal branding while justly defending Scott, however I don’t think he went quite far enough. Not that Scott needs me to come to his defense, but he is a professional in the truest sense of the word.

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N2Growth Blog

NOVEMBER 6, 2017

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

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N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

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N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

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Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

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N2Growth Blog

NOVEMBER 16, 2010

Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information.

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Great Results Team Building

APRIL 10, 2024

Will your merged entity assimilate one culture, blend both, or even import a brand new one? Transparent and consistent communication from the CEO and leadership team is crucial. Utilize town halls, email newsletters, and internal social media platforms to keep everyone informed and engaged. Take the first step today!

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Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

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N2Growth Blog

AUGUST 23, 2010

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Is your rubber-band stretched so tight that it’s about to snap? Efficiency and productivity are not found working at or even near capacity.

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N2Growth Blog

JANUARY 10, 2011

News Flash – If you have to look for leadership it doesn’t exist…Today’s post is not going to sit well with many in the leadership profession, but then many of my posts seem to have that effect. They are the ones innovating and breaking-down barriers. Identifying leaders? Have we really degenerated to this point?

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In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging.

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N2Growth Blog

DECEMBER 13, 2010

Today’s guest post by Kevin Eikenberry ( @kevineikenberry ) really resonates with me because it’s chalk full of leadership perspective. Kevin also hosts the Best of Leadership Blogs 2010 contest of which this blog is a nominee (if you haven’t voted yet, today is the last day for voting). Most would call it work.

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Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Tanveer Naseer

MAY 15, 2012

We’re told “Innovate or die”. Almost every company I know would say they are trying to innovate their products, services, customer experience or even their business model. But where is innovation happening in your organization? What is the ratio of innovators to employees? Build Your Brand 2. Room to Grow 3.

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N2Growth Blog

OCTOBER 28, 2010

weeklyleader Wharton professor Mike Useem calls it the "Leadership Moment." " I believe that it's really one of the most significant keys to leadership. Take advantage of the moment to exercise leadership and you will rise above the rest. I appreciate you sharing your thoughts. The prior are often footnotes.

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In the CEO Afterlife

JULY 2, 2013

This served me well as a branded coffee marketer. Distinction in service, image and promise is what makes one brand jump from store shelves into shopping carts while another brand collects dust. Customer insight is the precursor to product innovation within the high tech and information age sectors. Then they act upon it.

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N2Growth Blog

DECEMBER 17, 2010

Influence Dealing with Tough Times The Lost Art of Brevity The Leadership Vacuum Shut-up & Listen Stop Selling and Add Value Social Media Influence The Influence Factor Ideas Dont Equal Innovation Indispensable? Wishing you memorable quality time with your loved ones. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

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Great Results Team Building

APRIL 10, 2024

Will your merged entity assimilate one culture, blend both, or even import a brand new one? But remember, it’s not enough to identify the values that will drive decisions by all team members – Transparent and consistent communication from the CEO and leadership team is crucial.

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N2Growth Blog

OCTOBER 18, 2010

Here’s the thing – the foundational elements of leadership require no skill or talent whatsoever. In today’s post I’ll share 6 leadership characteristics that require zero talent or skill.

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N2Growth Blog

SEPTEMBER 20, 2010

While hubris can be a needed trait to call upon at times, to rely solely upon it as the foundation of your leadership style just doesn’t work. Thanks in advance for sharing… Share and Enjoy: View Comments [link] Most Tweeted Articles by Leadership Development Experts [.] It was C.S. link] Ovidiu What a GREAT article!

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N2Growth Blog

DECEMBER 2, 2010

David asked Becky, “How come no one ever talks about love as a leadership competency?&# While l ove and leadership are certainly two words you don’t often hear in the same sentence, I can assure you that rarely does great leadership exist without love being present and practiced. I think it’s a great question.

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N2Growth Blog

SEPTEMBER 6, 2010

Leadership requires attention to detail and a commitment to quality, but rarely does it require perfection. Leadership requires attention to detail and a commitment to quality, but rarely does it require perfection. While leadership doesn’t require being perfect, it does require doing what is needed and necessary.

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N2Growth Blog

JULY 6, 2010

Marshall Goldsmith : I don’t specifically work in the area of strategy or leadership, but my work often affects those areas as what I do is help people change behavior. How has social media changed your business, if at all? On with the inteview… Mike Myatt : How would you describe your business and what do you do?

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Mills Scofield

JANUARY 6, 2013

By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” ” The Value of Innovation at Geneca. I have long felt that companies can’t survive without innovating.

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