N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

Creativity 235

Creativity Business Objectives Marketing Trends 235

The Horizons Tracker

JANUARY 23, 2024

The study reveals a curious trend: certain high-prestige brands opt to provide lower salaries to their staff, resulting in detrimental effects on productivity, employee retention, and overall profits. Brands set themselves apart by being either really good (vertical) or really unique (horizontal).

Reputation 103

Reputation Brand Influence Marketing Strategy 103

Rich Gee Group

MARCH 30, 2024

Executives are expected to foresee industry trends, set long-term goals, and ensure the company's growth aligns with its vision. Focus on building a leadership brand that resonates with authenticity, vision, and the ability to galvanize others toward a common goal. Action: Document your accomplishments and their impact on the business.

How To 222

How To Mentor Trends Industry 222

N2Growth Blog

SEPTEMBER 25, 2023

While some see it as a job disruptor, others recognize its potential as a catalyst for innovation. AI provides the raw power and speed, and the creative executive molds this into innovative strategies, products, and services. The future business landscape is not just about having AI; it’s about harnessing its power innovatively.

Creativity 431

Creativity Execution Leadership FAQ 431

CO2

NOVEMBER 28, 2023

.” Abraham Lincoln’s profound words resonate deeply, especially in the context of business and brand integrity during varying economic cycles. Brand Integrity in Economic Downturns is crucial to keep your eye on. Brand Integrity in Economic Downturns is crucial to keep your eye on.

Brand 78

Brand Quality Loyalty Long-term 78

N2Growth Blog

DECEMBER 8, 2023

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. A deep understanding of market trends, consumer behavior, and the competitive landscape is vital.

Trends 284

Trends Business Model Execution Marketing 284

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189

Brand Supply Chain Ethics Reputation 189

Strategy Driven

JANUARY 19, 2022

The most important trends in the colors of 2022 have their roots in optimism, warmth, growth and enthusiasm. “Creating a new color, for the first time in the history of our educational program, reflects the global innovation and transformation that is taking place.

Trends 101

Trends Creativity Education Energy 101

N2Growth Blog

OCTOBER 23, 2023

With the constant advancements in technology and research, businesses in this sector require leaders who possess a deep understanding of the scientific landscape and the business acumen to drive growth and innovation. Firstly, experienced firms have a deep understanding of the industry, its trends, challenges, and opportunities.

Execution 404

Execution Strategy Compliance Industry 404

The Horizons Tracker

JANUARY 12, 2023

Research from Wharton highlights how it can also benefit us as consumers when companies have a “brand purpose”, which the authors define as having a long-term aim that is central to the very meaning, identity, and strategy of the business that goes beyond simply making money. Greater brand authenticity. Reflecting values.

Brand 109

Brand Loyalty Long-term Trends 109

Rich Gee Group

DECEMBER 29, 2023

From reducing carbon footprints to ethical sourcing, integrating sustainable practices can enhance brand reputation, drive customer loyalty, and even open new markets. A happy and skilled workforce is more productive and innovative. Diversify & Innovate The only constant in business is change. article) 4. article) 5.

Strategy 195

Strategy Succession Agility Customer Loyalty 195

N2Growth Blog

OCTOBER 24, 2023

These leaders keenly have an eye for detail and can dissect complex financial information to identify trends and patterns. Navigating the Complexities of the Financial Services Industry Navigating the complexities of the financial services industry requires a deep understanding of its unique challenges and trends.

Finance 405

Finance Execution Leadership Long-term 405

The Horizons Tracker

FEBRUARY 18, 2022

Publically praising a rival is a pretty rare affair in the corporate world, with brands usually steering clear from giving their foes free publicity. Research from Duke University explores just what happens when companies buck this trend. Brand praise.

Brand 92

Brand Reputation Analysis Trends 92

The Horizons Tracker

OCTOBER 2, 2023

The primary objective of a brand’s presence on social networks is to foster engagement, characterized by interactions through posts. Particularly appealing to brands is the spontaneous sharing of content by users themselves, commonly referred to as “rebroadcasting” in marketing circles.

Brand 59

Brand Content Incentives Media 59

Strategy Driven

MARCH 3, 2020

Innovation, on which any organisation is so reliant, is about to become more dynamic and challenging than ever. Meanwhile, those tasked with creating that innovation are now faced with the challenge of the environmental crisis meaning that society and business alike are confronted with an existential dilemma. About the Author.

Crisis 77

Crisis Brand Ethics Trends 77

N2Growth Blog

NOVEMBER 6, 2017

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

Brand 152

Brand Press Release Loyalty Learning-by-Doing 152

The Horizons Tracker

OCTOBER 4, 2022

The HIMSS healthcare event is branded as the place to learn what the future of healthcare might have in store. Just as politics is often referred to as the “art of the possible”, so too to a large extent is innovation in healthcare. All of these things take time, energy, and money. .’s Supporting change.

Innovation 100

Innovation Technology Incubator Entrepreneur 100

N2Growth Blog

FEBRUARY 1, 2024

Integrating innovative technology into leadership is not merely about automation or efficiency; it capacitates strategic alignment with market dynamics, competitor activities, and shifting customer demands. Additionally, AI can foster innovation while mitigating human bias. AI algorithms are unbiased by nature.

Leadership 235

Leadership Efficiency Leadership Styles Technology 235

Skip Prichard

SEPTEMBER 20, 2020

That’s what Brand Positive co-founder Sean Pillot de Chencey teaches in his book Influencers & Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Businesses. “Insight + Ideas + Impact = Innovation.” What’s your definition of innovation?

Innovation 104

Innovation Drucker Supply Chain Influence 104

Great Leadership By Dan

JANUARY 19, 2017

How Can Leaders’ Best Explore and Exploit both Disruptive and Incremental Approaches to Innovation? These players test more established racers with breakthrough innovations. Yet such a rapid and competitive approach to innovation may not be sustainable over the long term. So how can you successfully navigate the innovation race?

Innovation 120

Innovation Long-term Short-term Brainstorming 120

N2Growth Blog

DECEMBER 26, 2023

They are no longer responsible for managing risk but also for driving innovation, enhancing customer experiences, and achieving sustainable growth. They need to have a deep understanding of industry trends and a strategic mindset to anticipate and respond to emerging risks.

Insurance 235

Insurance Execution Long-term Diversity 235

Strategy Driven

APRIL 27, 2024

While the allure of operating under a recognizable brand can promise a certain degree of stability and support, it is imperative to evaluate all associated risks and benefits carefully. Target market identification and consumer trend analysis. Local demographic examination and site selection.

Franchising 104

Franchising Strategy Exit Strategy Entrepreneur 104

Strategy Driven

APRIL 22, 2024

This score is a predictor of customer loyalty, as studies have shown that the easier it is for customers to interact with a brand, the more likely they are to return and become advocates for the company. CES measures customers’ efforts to accomplish a task, such as purchasing, resolving an issue, or obtaining product support.

Loyalty 113

Loyalty Customer Loyalty Metrics Brand 113

Strategy Driven

MARCH 15, 2024

Moreover, a tech-savvy approach to recruitment signals to potential candidates that your company is forward-thinking and innovative, which can be a strong attractor for top talent. Enhancing Employer Brand Through Strategic Partnerships In the digital age, a strong employer brand is essential for attracting top talent.

Talent Management 91

Talent Management Management Agility Diversity 91

Eric Jacobson

MARCH 5, 2020

March 10 brings the new book, Create The Future: Tactics For Disruptive Thinking, by J eremy Gutsche , CEO of Trend Hunter. Once you are primed for change, you can flip it over to read, The Innovation Handbook , and began the journey to finding your big idea. When it comes to innovation, culture is more important than strategy.

Handbook 65

Handbook Innovation Tactics Open-book 65

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

HR Digest

NOVEMBER 30, 2018

The year is winding off and currently at the point where reviews of the outgoing year are done, including a sketch of the transformation trends in 2019. Along with these innovations are the challenges to handle them. Here are three major transformation trends in 2019 HRs must observe closely -.

Trends 72

Trends Forrester Human Resources Talent Management 72

Great Results Team Building

OCTOBER 12, 2023

Conference planners want to provide insights on various topics, based on their scurrent challenges or upcoming event theme – and there are many subjects that might be a good fit.

Conference 229

Conference Audience Diversity Ryan 229

Strategy Driven

JANUARY 12, 2024

Mobile video viewing has become an essential trend for brands to consider when targeting Gen Z and millennial consumers. These platforms also encourage brands to produce short, snackable video content. Videos also provide a more personalized, authentic experience for consumers to interact with brands.

Video 93

Video B2C B2B Brand 93

Strategy Driven

OCTOBER 18, 2019

Brand awareness is crucial to any business, particularly when launching a new product or service. Hence why you must focus on brand awareness in your marketing campaigns and consider innovative ways to introduce customers to your products and services. Their posts need to be relevant to your brand and align with your values.

Brand 50

Brand Strategy Video Engineering 50

Strategy Driven

DECEMBER 28, 2023

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. Market Trends and Consumer Behavior Market trends and consumer behavior are dynamic factors that can significantly impact a commercial business.

Compliance 93

Compliance USP Trends Agility 93

Experience to Lead

OCTOBER 26, 2021

Behind each key trend, there are deep-rooted questions you must ask yourself first to ensure successful implementation, including why they are relevant, if they can be implemented and how to measure their success. We looked at some widespread L&D trends and deconstructed them to reveal the questions that lie behind. Conclusion.

Trends 52

Trends Learning-by-Doing Training Content 52

Strategy Driven

SEPTEMBER 15, 2023

This article explores the transformation of outdoor advertising from traditional static displays to dynamic digital out-of-home (DOOH) billboards and how marketers can leverage this medium to enhance their brand messaging and engage with consumers in innovative ways.

Advertising 112

Advertising Power Audience Brand 112

N2Growth Blog

NOVEMBER 28, 2023

In today’s rapidly evolving social and economic landscape, many nonprofit audiences (and the organizations themselves) face greater challenges than ever, requiring strong, innovative, and creative nonprofit leaders capable of navigating complex issues with finesse and expertise.

Execution 353

Execution Leadership Diversity Long-term 353

Strategy Driven

AUGUST 19, 2020

With that in mind, here are four innovative ways you can pitch to new clients. This will speak volumes about your company, so you want to put forth a presentation that is sleek, high-tech, professional, and is right on brand. Use a Sleek High-Tech Presentation. The first thing to consider is the presentation tools and media you use.

Innovation 75

Innovation Storytelling Audience Discount 75

Leading Blog

MARCH 27, 2020

Interconnect to Larger Trends and Events. How does the data relate to what you’re doing or to an emerging trend or a competitor’s product launch? Within many organizations, highly innovative, potentially game-changing ideas are born regularly. The spreadsheet “is not a clear window to view either the present or the future.

Trends 388

Trends Short-term Long-term Learning-by-Doing 388

Strategy Driven

OCTOBER 29, 2021

Just take a look at laptops, tablets, mobile phones, and other handheld devices, which were all possible thanks to display technology innovation. Display innovation can also be found in factory equipment, oil rigs, trains, trucks and boats and airplanes. Other unique display applications include displays embedded in a credit card.

Technology 116

Technology Innovation Industry Sharpe 116