Leading in Context

JULY 1, 2020

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

Reputation 258

Reputation Ethics Brand Magazine 258

Leading in Context

FEBRUARY 12, 2020

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

Brand 250

Brand Trends Ethics Article 250

Leading in Context

MARCH 1, 2023

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.”

Ethics 192

Ethics Brand Report Media 192

Leading in Context

JULY 12, 2023

Making profitability a top business goal without balancing that with adequate ethics awareness is extremely risky, and could lead to community backlash that ends up destroying your brand.

Ethics 232

Ethics Succession Brand Goal 232

Leading in Context

MAY 26, 2021

By Linda Fisher Thornton Ethical leaders create fear-free work environments, which are foundational in building and maintaining ethical culture and protecting reputation and ethical brand value.

Ethics 386

Ethics Development Reputation Brand 386

Leading in Context

JUNE 6, 2012

Customers shop globally now, and when they buy, they compare products more and more often based on ethics. In addition to shopping cautiously during the recession when money is tight, there's also a trend toward thinking about how each purchase impacts the global community and the planet.

Ethics 231

Ethics Brand Trends Globalization 231

Leading in Context

APRIL 3, 2013

By Linda Fisher Thornton I was recently invited to co-present an ASTD Public Manager Webcast “Developing Ethical Leaders and an Ethical Government Brand” with John Umana. While the Webcast which aired on March 19, 2013 was customized for government HR and Training leaders, the content is applicable across industries.

Ethics 230

Ethics Leadership Brand Content 230