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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 289
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Unleashing AI’s Potential: The Imperative of Creative Executive Leadership

N2Growth Blog

In today’s digitized business era, where artificial intelligence (AI) continually reshapes industry dynamics, a new breed of executive leadership emerges at the forefront. But beyond its functional capacities — from streamlining operations to nurturing customer relationships — lies an untapped reservoir of possibilities.

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Executive Search Firms in Finance: Unlocking Fiscal Leadership

N2Growth Blog

These firms’ expertise and extensive networks help organizations identify and attract top talent for critical leadership roles. They remain current with industry regulations and compliance requirements, ensuring their organizations operate within legal boundaries.

Finance 411
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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.

Brand 276
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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth.

Trends 366
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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. and then working as one team to deliver on those, as a Fortune article explains.

Brand 193
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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382