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CPG Hiring Trends

N2Growth Blog

This article will examine how new technologies, consumer habits, and the pandemic have influenced consumer expectations, how companies are working to meet changing consumer expectations, and CPG hiring trends today. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands.

Trends 341
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Executive Talent Trends: Navigating a Changing Landscape in 2024

N2Growth Blog

Talent Trends: Emerging Leadership Skills for the Future The continual development of digital technology and automation in today’s corporate world demands a new paradigm in leadership. Through automation, tasks such as data analysis, finance management, and even performance tracking are being efficiently conducted by automated tools.

Trends 235
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Consumer Trends: 5 Things Brands Should Know

Leading in Context

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

Brand 250
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Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

Brand 106
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How Brand Reputation Influences Pay

The Horizons Tracker

The study reveals a curious trend: certain high-prestige brands opt to provide lower salaries to their staff, resulting in detrimental effects on productivity, employee retention, and overall profits. Brands set themselves apart by being either really good (vertical) or really unique (horizontal).

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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand. These unique phone numbers go beyond mere digits; they embody the essence of the brand they represent. These numbers are a direct line to enhanced customer service and a stronger customer-brand connection.

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