How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Launch day was a wild success. This taught us that as an unfamiliar brand with a fixed retail shop, it’s really hard to acquire customers, especially if people have to go out of their way to find you. Chai stands were built, graphics were printed, and the team was ready for launch. Photograph courtesy of BioLite.
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