Strategy Driven
APRIL 27, 2024
Why Personalization Matters Increased Relevance: Personalized marketing makes consumers feel understood. This relevance helps build a connection between the brand and the consumer. eCommerce: Online retailers like Amazon use past browsing and purchase history to suggest new products tailored to each customer’s preferences.
Strategy Driven
APRIL 17, 2019
Asking your visitors and customers for feedback might illuminate some problems with your branding or sales technique you didn’t realize you had. Develop a marketing strategy. While it’s always good to rely on customer engagement and service to ensure good word-of-mouth, marketing ensures that your reputation spreads much further.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Women on Business
JUNE 19, 2011
Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.
Harvard Business Review
MARCH 14, 2014
If you’ve been in a grocery store lately, you probably know the rest — the brand caught on quickly. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. Great products can command premiums, and become popular with very little marketing spend.
Expert insights. Personalized for you.
83 
Let's personalize your content