In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

LDRLB

SEPTEMBER 12, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 161

Short-term Long-term Budgeting Hammer 161

Harvard Business Review

DECEMBER 30, 2016

So in an entrepreneurial fashion and with minimal budget, Steve and Carl created Ball Park Angus hot dogs after a casual “what if” conversation with Mike Clabby, the lead food scientist. This is in keeping with the Japanese proverb, “The nail that sticks out gets hammered down.”

Brand 10

Brand Hammer Advertising Budgeting 10

Harvard Business Review

MARCH 23, 2011

Oregon's Attorney General John Kroger has introduced a bill that would strip the tax-deductible status from donations made to charities that spend less than 30% of their annual budget on services over the course of a three-year period. It discourages the most creative thinkers. They're using hammers where scalpels are required.

Proposal 13

Proposal Telemarketing Hammer Report 13

Strategy Driven

DECEMBER 18, 2017

Is it more important to create a better designed circuit board or website, or to keep to the development costs within the budget set by upper management? It’s important that the team leader embraces diversity in the ranks and does not see a culture developing where people who are different get hammered down until they conform.

Team 64

Team Hammer Software Project 64

Harvard Business Review

MARCH 20, 2017

Hammering home the point, the client added, “It’s probably a good time to terminate our contract.” There were media outlets with whom clients’ budgets had been placed, and there were other vendors – an office landlord, software suppliers, and others – with whom Home Run was committed to lengthy contracts.

Media 8

Media Hammer Software Company 8

Harvard Business Review

FEBRUARY 6, 2017

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. While this belief is true at times, it leads us to underuse our creativity and our determination to work with what we have. Without a larger marketing budget, sales will drop. His answer blew me away.

Creativity 8

Creativity Budgeting IPO Merchandising 8