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What Not to Do When Business Sours

In the CEO Afterlife

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Yet, in cases where budgets are already small, there’s strategic risk to cutbacks. Those who can’t do this are not leaders.

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What Your Client And Team Needs Most: THE TRUTH

Clinton M. Padgett

The result of this analysis may indicate a negotiation is needed for more time, a larger budget or a reduction in scope any of which is sure to invoke displeasure from the client. The project manager’s job is to deliver the project successfully – on time, on budget and with all the scope initially agreed to.

Team 52
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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

Understandably so, when you are launching a venture with limited time and budget, it’s easy to fall in the trap of automated solutions. Just as anybody can use a hammer, only trained professionals can build a house. As a result, you can create a profitable ad campaign with a limited budget.

Tools 132
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What Not to Do When Business Sours

LDRLB

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Yet, in cases where budgets are already small, there’s strategic risk to cutbacks. Those who fail to do this are not leaders.

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It’s Time to Abolish the 70% Change Failure Rate Statistic

Change Starts Here

” One quote that never seems to be mentioned is this follow up in 1995, where Michael Hammer said: “In Reengineering the Corporation , we estimated that between 50 and 70 percent of reengineering efforts were not successful in achieving the desired breakthrough performance.

Kotter 143
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Leaders and the Learning Organization

You're Not the Boss of Me

Budgets were cut and the Learning part of the organization dried up while the focus snapped back in line with the notion that wisdom and decisions could only come from the few and learning for the many was a luxury no one could afford. And then when things started to look a little gloomy, heads turned back to the way things were.

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Don’t Overlook the Small Brands You Already Own

Harvard Business Review

So in an entrepreneurial fashion and with minimal budget, Steve and Carl created Ball Park Angus hot dogs after a casual “what if” conversation with Mike Clabby, the lead food scientist. This is in keeping with the Japanese proverb, “The nail that sticks out gets hammered down.”

Brand 10