What Not to Do When Business Sours
In the CEO Afterlife
SEPTEMBER 3, 2012
Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Yet, in cases where budgets are already small, there’s strategic risk to cutbacks. Those who can’t do this are not leaders.
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