In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Yet, in cases where budgets are already small, there’s strategic risk to cutbacks. Those who can’t do this are not leaders.

Short-term 232

Short-term Long-term Advertising Hammer 232

Harvard Business Review

DECEMBER 5, 2013

“There were catchphrases that had to be hammered into the head of the employees, just like advertising does to the general public.” Patterson, who became a mentor. .” Industrial musicals weren’t merely about camaraderie and a few chuckles. Patterson fired a certain Thomas J.

Morale 8

Morale Conference Hammer Film 8

Harvard Business Review

APRIL 27, 2015

In our experience, it can take several months for a company to hammer out its defini­tion of innovation. Leadership: the percentage of executive time that gets devoted to mentor­ing innovation projects, and 360-degree survey results that reveal the extent to which execu­tives are exhibiting pro-innovation behaviors.

Innovation 8

Innovation Company Engineering Supply Chain 8