What Not to Do When Business Sours
In the CEO Afterlife
SEPTEMBER 3, 2012
This is a short-term aggravation, and though it may thrash earnings for the quarter or the year, it is not a restructuring of the marketplace. Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Yet, in cases where budgets are already small, there’s strategic risk to cutbacks.
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