Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

OCTOBER 11, 2016

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

NOVEMBER 20, 2018

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

B2C 13

B2C Energy Marketing B2B 13

Harvard Business Review

AUGUST 10, 2018

How companies are using artificial intelligence in their business operations. In this new environment, both machines and humans are essential: By collaborating in roles such as supply chain planning and inventory management, the combined power of humans and machines will create new sources of value for businesses. Adopting AI.

Supply Chain 8

Supply Chain Technology System Engineering 8

Harvard Business Review

OCTOBER 4, 2012

No company ever dazzled the world by lackadaisically going after a market. Xerox's failure to conquer the personal computing market — this despite developing revolutionary technology — demonstrates the importance of aligning all segments of your organization in the pursuit of innovation. In 1984, Apple Inc.

Innovation 15

Innovation Company Technology Commitment 15

Harvard Business Review

SEPTEMBER 12, 2011

There was a time when companies could operate without corporate websites or email contacts; now websites are the centerpiece of marketing and branding. Though acquisition cost was relatively high then, the main factor was lack of clear benefits to their operations. This is a tremendous marketing opportunity.

Brand 8

Brand Budgeting Media Software 8

Persuasive Powerhouse

OCTOBER 24, 2010

Business owners who eat on the run, don’t exercise or take time out for massage and downtime often don’t feel good in their own skin. When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. Energy levels are also affected.

Learning-by-Doing 185

Learning-by-Doing Blog Class Open-book 185

Harvard Business Review

OCTOBER 4, 2012

No company ever dazzled the world by lackadaisically going after a market. Xerox's failure to conquer the personal computing market — this despite developing revolutionary technology — demonstrates the importance of innovation among all sectors of your company. In 1984, Apple Inc. released the now-famous Macintosh.

Innovation 8

Innovation Company Technology Commitment 8

Harvard Business Review

FEBRUARY 8, 2013

The lure of establishing an organization that uses market mechanisms to achieve its mission is substantial. Over the last five years there has been a substantial increase in the number of leading business schools offering courses to meet this demand. Some have decades of experience in their industry. Some are recent graduates.

Real Estate 8

Real Estate Constraint Entrepreneur Restructuring 8

Harvard Business Review

FEBRUARY 22, 2016

However, in recent years a parallel explosion of digital tools and services has taken place in the manufacturing realm as well, drawing in computer-assisted design and 3D printing equipment to open-source operating systems, the cloud, and the Internet of Things (IoT). Other contractors have also begun to engage, seeing real market value.

Entrepreneur 8

Entrepreneur Contract Manufacturing Incubator Venture Capitalist 8

Harvard Business Review

MAY 15, 2018

Increasing volatility, uncertainty, growing complexity, and ambiguous information (VUCA) has created a business environment in which agile collaboration is more critical than ever. In one study, we found discrepancies in connections between headquarters and affiliates, and poor collaboration between engineering and sales.

Agility 14

Agility Team How To Project 14

Harvard Business Review

FEBRUARY 8, 2011

Different operational skills. If you're a product guru, maybe you need a business development or sales-oriented leader to get your vision to market. Diversity on your founding team will give you strength. If you are great at the finances, an early-stage Excel ninja partner probably isn't be the top priority.

How To 15

How To Long-term Learning Curve Entrepreneur 15

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.

Franchising 14

Franchising CEO Business Model Strategy 14

Harvard Business Review

SEPTEMBER 17, 2014

I came to a stark realization that day: sales is at the heart of every commercial enterprise and that being the revenue-generating engine of a business was actually a good thing. And my favorite, “I’m not in sales, I’m in business development.” Sales is the engine powering all business. The perception.

Advertising 9

Advertising Human Resources Consultative Career 9

Strategy Driven

AUGUST 3, 2012

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. There is a sense that company operations are out of control.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

OCTOBER 11, 2013

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Often, it withers and dies an early death. Body of Knowledge.

Crisis 58

Crisis Crisis Management Retail Budgeting 58

Strategy Driven

APRIL 4, 2014

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Often, it withers and dies an early death. Body of Knowledge.

Budgeting 82

Budgeting Succession Consultative Crisis 82

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in.

Crisis 71

Crisis Crisis Management Budgeting Risk Management 71

Strategy Driven

MARCH 31, 2011

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Welcome to the paradigms that many of us have operated under for some time.

Transportation 67

Transportation Consultative Film Strategic Planning 67

Strategy Driven

JUNE 3, 2011

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Sales or marketing support. Body of Knowledge. The Big Picture.

Strategic Planning 69

Strategic Planning Benchmarking Long-term Consultative 69

Strategy Driven

FEBRUARY 7, 2014

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Often, it withers and dies an early death. Body of Knowledge.

Planning 60

Planning Learning Curve Learning-by-Doing Budgeting 60

Strategy Driven

MARCH 2, 2012

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Information for business solutions. Body of Knowledge. 17 percent).

Consultative 60

Consultative Short-term Budgeting Strategic Planning 60

HR Digest

APRIL 30, 2019

While most corporate cultures are focused on engineering the most common goal of every business, some employers are repositioning their cultures to address social inequality as well as drive diversity & inclusion. Philip Morris International Operations Center Lausanne, Switzerland. And it’s a key focus for us.

Globalization 40

Globalization Human Resources Long-term Diversity 40

Harvard Business Review

APRIL 27, 2015

Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.” The engine may be otherwise well built, but without just one of these components, it will be essentially worthless.

Innovation 8

Innovation Company Engineering Supply Chain 8

Harvard Business Review

OCTOBER 19, 2012

Once the book had been written, I had to market it. The obvious targets were people in the field of innovation — those working in strategy, R&D, business development, and entrepreneurship. They partnered up with IBM to develop OS/2 , and decimated the Windows team. In response, I usually tell the following story.

Succession 16

Succession Diversity Open-book Innovation 16

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. It began as a small direct sales operation, with no plan for national distribution. A great product.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50

Harvard Business Review

AUGUST 3, 2018

But certain types of decisions — particularly those related to strategy, innovation and marketing — will likely continue to require a human being who can take a holistic view and make a qualitative judgment based on a personal consideration of the context and facts. Insight Center. Adopting AI. Sponsored by SAS.

Bureaucracy 8

Bureaucracy Tools Marketing Agility 8