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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? In short, it works.

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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. I say it is not, and I’m an expert on cause-related marketing.

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Stop Numerator Thinking: Innovating Your Service Experience

Lead Change Blog

Then there are the business developers forever in pursuit of new products and new markets. I listened to an IT manager explaining on a speakerphone to a colleague he served in the marketing function why it was going to take two days to get a requested report. Or a monthly newsletter that was the talk of the break room?

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The Big Picture of Business – Developing The Talent for Business to Succeed

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Often, it withers and dies an early death. Body of Knowledge. Technician.

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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Running the business. Business development.

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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”. Companies that do this effectively will most certainly amass market share.”.

Crisis 50
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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Another energy industry client operated coal mines. The Big Picture.