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How to Get More Value Out of Your Data Analysts

Harvard Business Review

DECEMBER 4, 2013

They become more adept at finding data and using business intelligence and visual analytics tools, more rigorous in using established tools like spreadsheets, and thus better able to meet many of their analytical needs independently and immediately. Use Your Sales Force’s Competitive Intelligence Wisely.

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How To Competitive Intelligence Information Technology McKinsey 8
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Meet Your Company's New Chief Customer Officer

Harvard Business Review

AUGUST 22, 2012

I'm not suggesting that these folks need to run SPSS, or sit in front of a business intelligence tool all day. But they do understand the importance of data in addressing business questions. There are three: The ability to interrogate data. They know how to build a hypothesis, mine the data, test a solution, and validate.

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Company Business Intelligence CRM Marketing 14
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