Pig Wings: Creating Demand in a New Category
Harvard Business Review
AUGUST 29, 2012
I've encountered many super consumers in my career, but few are as passionate as the phylum called "Pork Dorks.". This is why more experiential business models — like doing rollouts in retail settings that allow for demonstration and sampling — have been a key to the success of category creators like Apple and Starbucks.
14 
Let's personalize your content