Pig Wings: Creating Demand in a New Category
Harvard Business Review
AUGUST 29, 2012
I've encountered many super consumers in my career, but few are as passionate as the phylum called "Pork Dorks.". More than 80% of households eat "the other white meat." Bacon is so beloved it is being added to everything from vodka to ice cream. So why not combine those two loves and create an innovative new type of food: Pig wings?
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