Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
” Editor’s note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. It also has big brands behind it, but the business model makes more sense to me. ” Negative NPV. “This seems different.
8 
Let's personalize your content