Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
” Editor’s note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” Negative NPV. “You can see that if you go three years out, the NPV is still negative on our investment. “I know,” Lotta said.
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