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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. After all, the first prototype of a digital camera was created in 1975 by Steve Sasson, an engineer working for … Kodak. Insight Center.

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When Rising Revenue Spells Trouble

Harvard Business Review

One of the most frequent challenges we observe in the field is that companies tend to radically underestimate the threat that disruptive change poses to their business. For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The issue arose as a result of changes to IBM’s business model for software. With this approach, cross-functional teams quickly develop prototypes to bounce off of customers.

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What the Media Industry Can Teach Us About Digital Business Models

Harvard Business Review

media innovators, with hundreds of billions of dollars created by companies that are helping democratize content production and distribution while developing new ways to connect advertisers and customers. The answer reveals the critical role business models play in determining competitive winners in times of disruptive change.