Business Model Development Engineering Levitt 
Harvard Business Review
JANUARY 7, 2015
Large numbers of developers responded, and some offered immensely popular applications such as Printicular from MEA Labs , which allows users to print photos at Walgreens from either their phones or their accounts with Facebook, Instagram, or Dropbox. The API is the core engine driving this strategy. Twitter acquired TweetDeck in 2011.
Harvard Business Review
JANUARY 26, 2015
Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” Instead of rethinking “ What Business Are We In? ,” the better question may be “What Will Our Regulators Do?
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