Leading Blog

DECEMBER 12, 2022

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. . Marketing: How much to spend on marketing.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Leading Blog

MARCH 3, 2015

Combining sound judgment with imaginative vision, Producers think up entirely new products, services, strategies, and business models. Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Patient Urgency. Taking a Relative View of Risk.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

DECEMBER 30, 2016

Rethinking process optimization — visualizing processes as platforms — can transform your business model. In a platform business model, firms create value primarily by connecting users and third parties, and they capture value by charging fees for access to the platform.

Process 10

Process Competitive Advantage Outsourcing Supply Chain 10

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MAY 26, 2014

Whenever a division has a business model that is different from that of the core businesses, the risk of subtracted value is particularly high: the corporate rules of thumb are often toxic. The divisions pay for what they get, and contribute a negotiated amount to the development of the brand. It appointed a gatekeeper.

Mass Marketing 8

Mass Marketing Brand Disruptive Innovation Advice 8

Harvard Business Review

JUNE 15, 2017

General Motors, once the world’s largest car maker, has decided to stop selling vehicles in India by the end of 2017, since it considers its India operation to be not profitable. For a period of 14 years, General Electric had the same American expat running the India operation, Scott Bayman. Understanding it takes time and focus.

CEO 9

CEO Long-term Short-term Mass Marketing 9

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8