Harvard Business Review

JUNE 22, 2011

Through that initiative, consumers who join and pay a fee will receive nutritional education, membership in a dining club, and discounts on foods that meet certain dietary criteria. decrease in R&D spending: some auto companies slashed innovation budgets by as much as 32 percent. compared to the 14.3% Wireless carriers in the U.S.

Innovation 14

Innovation Wireless Discount Budgeting 14

Women on Business

JANUARY 24, 2011

For example, when my book publisher was hit by Hurricane Wilma, (thus my upcoming book was literally blown away), I turned to graphic design where I had received all my training and contacts—but with a much different business model. Base marketing initiatives on shared values and multiple-agendas.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

FEBRUARY 1, 2018

The intrinsic value of a company with growing cash flows doubles every time the discount rate is cut in half. The lower the discount rate, the more that future cash is worth.) So, value grows exponentially as the discount rate approaches zero. Investing in true innovation. Consider some simple math.

Supply Chain 8

Supply Chain CEO Discount Retail 8

Harvard Business Review

DECEMBER 30, 2016

Rethinking process optimization — visualizing processes as platforms — can transform your business model. Surely this cheap, customer-centric, and data-driven innovation would impress the client. But the more rigorously the use cases were modeled, the more complicated enhancing expectations and efficiencies became.

Process 9

Process Competitive Advantage Outsourcing Supply Chain 9

Harvard Business Review

NOVEMBER 7, 2011

billion market valuation. The crux of Groupon's business model involves offering highly-discounted deals to subscribers by email. Consumers, of course, love big discounts. But for Groupon to prosper, participating businesses must find these deals rewarding too. The usual response is dead silence.

IPO 9

IPO Discount Price Business Model 9

Harvard Business Review

JULY 4, 2014

In Big Bang disruption, rule-changing innovation leads to the creation of entire product lines (or the destruction of whole markets) essentially overnight, with disrupters coming from outside the industry that they are disrupting. Of course, it takes more than market research and distribution to be an insurer.

Insurance 15

Insurance Disruptive Innovation Industry Innovation 15

Harvard Business Review

MARCH 17, 2016

The allure of discounting and the adrenaline rush of a price war seem irresistible, but they are delusions that have nothing to do with a low-price position. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. Don’t start price wars.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

JUNE 10, 2014

Education is on the brink of rapid change that will create a lot of value for innovators. One representative example: April’s Education Innovation Summit , where more than 2,000 people energetically discussed how technology and markets are charting the future of education globally. “I But still sitting on the sidelines?

Real Estate 8

Real Estate Education Disruptive Innovation Asset Management 8

Harvard Business Review

JANUARY 28, 2014

So how can you spot circumstances where an apparently healthy business masks an existential threat? Pay particularly close attention any time someone comes toward your market with a business model that looks highly unprofitable to your company or is based on a technology that no one in your company understands very well.

Disruptive Innovation 8

Disruptive Innovation Advertising Gilbert Market Segmentation 8

Harvard Business Review

DECEMBER 1, 2010

Even before Google bid $6 billion to buy Groupon, the online coupon startup, earlier this week, the media and businesses alike were trying to make sense of this innovative new promotional tool. Businesses need to find ways to offer discounts to budget conscious customers while minimizing cannibalization of full-price purchases.

Discount 15

Discount Price Tactics Budgeting 15

Harvard Business Review

AUGUST 7, 2013

Advantages typically include an established customer base, brand equity, market knowledge, and financial resources. Digital encyclopedias such as Microsoft''s Encarta and later, Wikipedia, virtually destroyed the market for the venerable print edition of the Encyclopedia Britannica. Competition Disruptive innovation'

Disruptive Innovation 8

Disruptive Innovation Advertising Discount IPO 8

Harvard Business Review

NOVEMBER 3, 2016

But the key for innovators across industries is that the size of the data isn’t the most critical factor — having the right data is. That big data has enabled the company to enter new markets and fulfill new jobs in the lives of its customers. It’s Not About Big or Small. Getting to the Right Data for the Job.

Retail 8

Retail Supply Chain Price Competitive Advantage 8

Harvard Business Review

JULY 4, 2014

In Big Bang disruption, rule-changing innovation leads to the creation of entire product lines (or the destruction of whole markets) essentially overnight, with disrupters coming from outside the industry that they are disrupting. Of course, it takes more than market research and distribution to be an insurer.

Insurance 8

Insurance Disruptive Innovation Industry Innovation 8

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

FEBRUARY 11, 2011

Some years ago, doing some research for our book MarketBusters , my colleague Ian MacMillan and I ran across some interesting experiments Progressive Insurance was doing to change the business model in the car insurance market. If, on the other hand, Progressive puts you in the naughty category, sorry, no discount.

Insurance 13

Insurance Discount Incentives System 13

Harvard Business Review

OCTOBER 29, 2014

To better understand this key marketing concept, I talked with Jill Avery, a senior lecturer at Harvard Business School and an author of HBR’s Go To Market Tools. It’s not just marketers who look at churn, however. Third, many marketers believe there is a magic number. But what exactly is that?

Metrics 8

Metrics Software Business Model Marketing 8

Harvard Business Review

DECEMBER 10, 2015

These dynamics make it hard for teams to recognize or to be fully cognizant of new disruptive challenges, while also stifling the creative innovation that is necessary to proactively confront such challenges. We are discounting or ignoring the feedback from our customers, complaints from our critics, or requests from our stakeholders.

Groupthink 8

Groupthink Team Consensus Christensen 8

Harvard Business Review

FEBRUARY 12, 2014

Many people believe that its success is rooted in its business model; others point to the service experience. Most businesses try to build their market around what they offer. IKEA is a company that exemplifies the power of strategic clarity. For me, IKEA’s success is mostly due to the clarity of its strategy.

Strategy 11

Strategy Document Comparison Retail 11

Harvard Business Review

APRIL 26, 2017

The marketing, underwriting, and servicing of SME loans have largely taken a backseat. New digital entrants have spotted the market opportunity created by these dynamics, and the result is an explosion in online lending to SMEs from fintech startups. Other sectors of retail lending have not fared much better.

Banking 9

Banking Stage-Gate Credit Scoring Competitive Advantage 9

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Increasingly, the pull of user experience will drive market demand, and product design will be critical to getting consumers to adopt offerings in this new IoT 2.0 Overwhelmingly, those IoT 1.0 Product design considerations in the IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

NOVEMBER 18, 2016

For those of you not familiar with these businesses, the basic premise is that shoppers purchase an annual membership to the ‘club’ and can then enjoy discounts on a wide array of groceries, household and other goods. But they are not as easily accessible as the neighborhood market. What’s not to love?

Planning 8

Planning Company Discount Retail 8

Harvard Business Review

MAY 3, 2016

Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or “churn” in marketing parlance, often involves offering incentives such as discounts to individuals identified as likely to defect. Developing the Global Leader.

Education 8

Education Execution Wireless Content 8

Harvard Business Review

MARCH 24, 2017

ICOs present both benefits and disadvantages, as well as threats and opportunities, to the traditional venture capital business model. Then, via price dynamics determined by market supply and demand, the value is settled on by the network of participants, rather than by a central authority or government.

Venture Capitalist 9

Venture Capitalist Due Diligence Finance Long-term 9

Harvard Business Review

NOVEMBER 15, 2013

Insurers leverage their purchasing power to exact discounts from providers and their administrative power to reduce benefits. Dominant providers leverage their market position to raise prices independently of cost or quality. Develop New Business Models. Leading Health Care Innovation. Fix the Handful of U.S.

Health Care 8

Health Care Cooper Insurance Cost 8

Harvard Business Review

OCTOBER 24, 2017

In industries being disrupted by new entrants with distinct business models, incumbents often have an important advantage: entrenched regulatory and legal barriers. These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. Jurgen Ziewe/Getty Images.

Licensing 8

Licensing Proposal Retail Long-term 8

Harvard Business Review

MAY 19, 2016

Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. Consider, for example, the way many credit cards are marketed. which permitted no other card in its popular stores.

IAM 8

IAM Productivity Products Company 8

Harvard Business Review

DECEMBER 27, 2011

When it comes to the etail/retail conundrum, the most innovative companies are finding ways to blend the two. Amazon, nothing if not innovative, hasn't taken that tack — despite several other recent impressive moves. Instead of bricks versus clicks, it's bricks meet clicks. What exactly do independent bookstores offer Amazon?

Retail 15

Retail Long-term Open-book Price 15

Harvard Business Review

MARCH 24, 2016

Venture capitalists are head-over-heels in love with platform markets these days. Most of the so-called unicorns — startups achieving billion-dollar valuations — are platforms: markets that connects buyers, sellers, and others, with the platform standing between them. Platform markets have been around for centuries.

Venture Capitalist 8

Venture Capitalist Long-term Marketing Travel 8