Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
The engineer behind that project, Steve Sasson, offered a memorable one-liner to the New York Times in 2008 when he said management's reaction to his prototype was, "That's cute — but don't tell anyone about it.". .* It's the business model, stupid. Kodak wasn't blind to this shift. photography. Start before you need to.
15 
Let's personalize your content