Remove Business Model Remove Engineering Remove Licensing Remove Marketing
article thumbnail

Someone = Us!

Mills Scofield

The NBA has given him a free license agreement, Hasbro’s committed $100,000 to make the game, and Echoing Green named him as a finalist for their prestigious fellowship. He reinvented the entire business model and the company is growing exponentially. You create a scalable solution! Meet Khalil Fuller.

article thumbnail

How Investors React When Companies Announce They’re Moving to a SaaS Business Model

Harvard Business Review

Adobe’s radical transformation from a product-based business model to a service-based one raised eyebrows in the industry, with many software vendors now wondering how radically they should approach the SaaS model. Make sure existing products, processes, and culture do not prohibit the SaaS model from blossoming.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Digital Business Models Put Evolution Before Revolution

Harvard Business Review

What, another clarion call urging executives to fundamentally rethink their business models through digital technology? The business media have had no shortage of these. While there is certainly merit in questioning your business model, revolutionary business model transformation remains elusive despite the buzz.

article thumbnail

Can Anyone Stop Amazon from Winning the Industrial Internet?

Harvard Business Review

Their business models benefit from internet connectivity and they enjoy tremendous network effects. An aircraft engine is unlikely to become a purely digital product any time soon! We don’t expect Amazon or Microsoft or IBM to design, make, and market agricultural tractors, aircraft engines, or MR scanners.

article thumbnail

A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. The architecture is such that we could easily white-label our solution.

article thumbnail

Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? There are two ways to set revenue targets.

article thumbnail

Google vs. the EU Explains the Digital Economy

Harvard Business Review

Instead, it should try to persuade them that competition in the mobile space is radically different from that in traditional markets and consequently, the European Union — and the United States, for that matter — should revamp their antitrust laws. Instead, it has just focused on the mobile-operating-system market.