Harvard Business Review

DECEMBER 27, 2010

As Drucker said, "the customer rarely buys what the business thinks it sells him;" look for a job-to-be-done, an important problem that is not adequately solved by current solutions. Start with deep ethnographic research; avoid focus groups! What is a business model (and how do I innovate one)? How should I look?

Innovation 15

Innovation Govindarajan Disruptive Innovation Business Model 15

The Horizons Tracker

JUNE 27, 2019

Steve Jobs famously eschewed focus groups in favor of telling customers what they should like, and it encapsulates the classic Henry Ford’ism that if you ask customers what they want you’ll simply develop a faster horse. In the Gillette example, the leakage potential was considerable in the razor-and-blade business model.

Innovation 75

Innovation Succession Incubator Business Model 75

Harvard Business Review

JUNE 8, 2018

What might business models of the future look like? Their reasoning: Five years from now, successful companies will increasingly employ innovative business models that no one currently thinks are feasible. J&J wants leaders to understand: What creates disruption?

Development 11

Development Participative Conference Innovation 11

Harvard Business Review

JULY 7, 2016

They were in a conference room in Lima watching a focus group in Surrey, England, via Skype as the group discussed the fashion ponchos designed and manufactured by Alejandra’s five-year-old company, Tela. This was Alejandra’s first focus group. Ricardo chuckled. –based poncho maker Saira. .”

Case Study 8

Case Study Price Brand Focus Group 8

Harvard Business Review

FEBRUARY 13, 2013

I featured Ronn, a former P&G executive (and current executive coach and entrepreneur), in several places in The Little Black Book of Innovation , most notably for his rant against the evils of focus groups. Ronn is thoughtful, widely read, a seasoned practitioner, and a great communicator.

Innovation 10

Innovation Competitive Advantage Leadership Christensen 10

Harvard Business Review

OCTOBER 4, 2013

Focus groups are also used to understand how engaging the games are, whether they need to be redesigned or fine-tuned, and whether the opportunity needs to be shaped before it becomes practical. Bally Technologies uses customer panels to understand the voices of its customers and to shape new opportunities.

Technology 8

Technology Innovation Kaizen Chief Executive Officer 8

Eric Jacobson

JULY 7, 2011

What is the digital company or the new technology that will force you to change your business model? As the leader in your business, are you listening to your sales force who hears everyday about the competition and what your customers want and your prospects need? 93% of that age group send/read email.

Business Model 58

Business Model Bottom-up Industry Focus Group 58

Strategy Driven

JUNE 7, 2013

’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights. Extend your business model beyond what it once was and into new sectors. Its CEO (John Y.

Franchising 65

Franchising Budgeting Pryor Consultative 65

Harvard Business Review

NOVEMBER 20, 2015

When your company is in trouble — a new competitor or technology threatens your business model, your cost structure changes, the economy tanks — you have one job as a leader: to get the company back on track. The crisis provides compelling reason for change and, if companies can weather it, they can emerge stronger.

Crisis 8

Crisis Banking CEO Business Model 8

Harvard Business Review

APRIL 26, 2012

These categories of products don't rely on focus groups because only visionaries can truly imagine their usefulness — they create entirely new habits and disrupt markets. B2B companies that focus on enterprise solutions are no different.

Market Segmentation 13

Market Segmentation B2B Productivity Products 13

Harvard Business Review

OCTOBER 2, 2018

What’s more, employees participate in an annual event alongside hosts so that together they discuss learnings from the past year and plans for the next.

Short-term 11

Short-term Learning-by-Doing Participative Human Resources 11

Harvard Business Review

DECEMBER 13, 2016

prior focus groups, surveys, and Press Ganey data). They invited attendees to discuss some of the greatest pain points and challenges that providers and staff faced. In addition, the team collected information on the patient’s perspective from various sources (e.g.,

Health Care 8

Health Care Innovation Insurance P&L 8